UPDATE: Mary's life in a bottle (video)

MJB teams with HSN (Home Shopping Network) to bring a whiff of her life in a nifty little package. Mmmm... what must Mary smells like? I imagine vanilla, cardamom, ginger with under tones of grown woman & money!

I love the subtly warm flavor of the ad coloring, you can almost smell what she's selling.

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adidas featuring B.O.B.

seen @ woooha







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Should Essence have a white fashion editor?

Yep. Now move on. No controversy to see here. I understand the uproar, but I feel it is unfounded.

What do you think?

André Leon Talley is the former American editor-at-large for Vogue magazine... nuff said.

GlobalHue makes a run at the funny

And they don't do a bad job. This hilarious campaign promoting the New York International Latino Film Festival (NYLIF), an event that seeks to demonstrate and reward the best independent films Latinos, and thus a full plate for emerging directors.

The event, which is happening during this week (27 Jul - 01 Aug), decided to invest in a campaign that appears in the form of gratitude, where the festival is grateful to all those who can give life to ideas, and will not drop to transform them film simply for lack of resources. Very good.

Thanks for sending these over GlobalHue.

cred:
Global Hue
Production: Kamel Films
Director: Martin Rosete (of The Brothers Rosete).





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Make your ad your self. Stick to the script!

 

As the ad world gets more & more free form(ulaic) it's becoming easier and easier to sound just like the big boys. I've even heard talk of an advertising machine to replace us all. It still has a few bugs, namely the catalytic flux conception device constantly hiccups rehashed versions of Old Spice commercials.

But all that can now be avoided and all you need is a pen and a product. Give it a try and see if you don't do the ad voodoo that the big agencies do so well. Note: if you put your feet on your desk while filling this out, you will have the appearance of really understanding advertising.




via

Here's one example for the Mad Ave from MCC

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Whoops! Excuse that last post.

Thanks

Amy Nicole!

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Creme of Nature drops shiny new science.

Pretty hair, very, very shiny product.









cred:
culture a.d.







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What does a Mercedes-Benz sounds like?

A Mercedes-Benz sounds like a summer of wow! This concept and execution are pretty damn great!
At awards shows it's sounded more like CHA-CHANG!

As in awards won;

Clio &

LIA &

Cresta &

Golden Award of Montreux &

Cannes Lion!

(link back)

cred:

Client: Daimler AG, Mercedes-Benz
Production Company: SEHSUCHT GmbH
Director: Timo Schädel, Ole Peters
3D: Timo Schädel
2D: Timo Schädel, Ole Peters
Compositing: Timo Schädel
Producer: Andreas Coutsoumbelis
Music/Sound Design: NHB, Wenke Kleine-Benne

Agency: Springer & Jacoby Werbeagentur GmbH

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Nike 6.0: The RZA remixes for Garrett Reynolds

In the latest Nike 6.0 commercial series, the brand brought on board The RZA. Check out the video here above where he remixes for Garrett Reynolds.








cred:
72andSunny








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Mcel: Curtain

cred:
DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Creative Team: Sergio Aires, Victor Holanda, Zeca de Oliveira, Lenilson Lima
Video Production: VDG
Director: Gugu Seppi
Photography: Mazzola
Designer: Juliana Romy

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Alfa Print Solutions: Tin man, Pinocchio tattoo

Print what you want, where you want it.






cred: 

Local Comunicação, Rio de Janeiro, Brazil
Creative Directors: Alvaro Rodrigues, Luis Claudio Salvestroni
Art Director: Leonardo Nicolay
Copywriter: Milena Zindeluk
Illustrator: Omar Handam

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How Much Old Spice Body Wash Has the Old Spice Guy Sold?

The Answer Just Might Surprise You
By Jack Neff @ AdAge
Published: July 26, 2010

NEW YORK (AdAge.com) -- Isaiah Mustafa, aka "The Man Your Man Could Smell Like," has clearly broken through all previous viral-video records and achieved pop-icon status. The question is: How much Old Spice body wash has he sold? And the answer is a bit of a mystery.

Isaiah Mustafa, aka 'The Man Your Man Could Smell Like.'Since Mr. Mustafa lent his sotto voce humor to the production wizardry of the Wieden & Kennedy ad in February, the Procter & Gamble Co. brand has been consistently gaining market share, even though that's only been enough to erase a deficit for the brand built up earlier. In the 52 weeks ended June 13, it had a roughly flat share in a category that grew a robust 8.6%, according to data from SymphonyIRI.

Then again, some other men's brands also have been making substantial share gains of late, including P&G sibling Gillette and Beierdorf's Nivea. And the thing Old Spice, Gillette and Nivea have in common isn't Mr. Mustafa, but rather multiple national drops of high-value coupons. They included buy-one, get-one-free offers from both P&G brands and up to $4 off a single bottle of Nivea Men from Beiersdorf, reflecting unprecedented levels of promotional intensity in the category.

Source: SymphonyIRI Dove Men+Care launched in February, so has no year-ago comparison.
Meanwhile, Unilever's Dove Men & Care has also picked up some share, albeit with lower-value coupons and higher price points.

The bottom line: Mr. Mustafa and Wieden & Kennedy are clearly selling some body wash, but they may not be responsible for the bulk of Old Spice's sales gain this year.

Consider the four weeks ended June 13, possibly the best month ever for P&G body wash. Old Spice's sales were up 106% from the prior-year period, jumping 4.8 share points in a category that grew 17.7%. But sales of Gillette body wash, also backed by buy-one-get-one-free coupons and by TV ads (but not Mr. Mustafa), were up a lot more, 277% and 3.9 share points, though it's by far a smaller brand in the category.

Nivea men's body wash, backed by little other media support but $4 coupons, saw its sales rise a mere 63% and its share go up 0.5 points.

And Dove Men & Care, the newest brand in the segment and against which all three were defending vigorously, dropped no coupons and was outside the main promotional burst of its February launch, but still held on to 2.4 share points for the four weeks ended June 13, down a bit from the 2.7 points for the 12-week period.

How much of Old Spice's recent gains -- of that 106% bump measured by Symphony IRI in June, for example -- come from Mr. Mustafa's ads and how much from the coupons? "It's impossible to know," said P&G spokesman Mike Norton.

continue @ AdAge

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The African Caribbean Leukaemia Trust (ACLT): Unlucky, The same, How many

“If you’re unlucky enough to get leukaemia, we hope you’re lucky enough to be white.
Unite to fight leukaemia.
aclt.org”

“We’re all the same underneatch aren’t we? Not when it comes to leukaemia.
Unite to fight leukaemia.
aclt.org”

“How many leukaemia patients die because they’re black?
Unite to fight leukaemia.
aclt.org”

cred:

AMV BBDO, London, United Kingdom
Creative Directors: Mike Hannett, Dave Buchanan
Art Director: Pete Davies
Copywriter: Adam Rimmer
Designer: Neil Craddock

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Saldanha Pilchards: Einstein, Superman, Popeye

Saldanha Pilchards are full of iron, vitamins and omega 3, all the good stuff that makes you strong, fast and smart. The campaign forms part of an educational process in which the advertising agency chose to speak to the target market (LSM 5-7) in a visual language they could understand, appreciate and engage with. The adverts formed part of a newspaper print campaign which used ordinary Cape fishermen to portray icons that exemplified the benefits of pilchards, namely; Popeye for strength, Superman for energy and Einstein for brain power.

“Must be the Omega 3.”

cred:

Saatchi & Saatchi, Cape Town, South Africa
Advertised Brand: Saldanha Pilchards
Creative Director: Anton Crone
Art Director: Jenna Barbe
Copywriter: Sammy-Jane Thom
Digital Artist: Paul Hudson
Photographer: David Prior

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Tusker Lager: Elephant

cred: 

AMV BBDO, London, United Kingdom
Creative Directors: Mike Hannett, Dave Buchanan
Art Director: Laurent Simon
Copywriter: Aidan McClure
Illustrators: Dingus Hussey, Bernie Reid, Ben Newman

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Tatiana Arocha - Don Cornelius Opener for Centric's 5 to 9

cred:
Creative Director: Kesime Bernard
Producer: Gary Encarnacion
Creative Direction, Design and Animation: Tatiana Arocha
Producer: Pamela Esposito B&A Reps
Design & Animation: Bran Dougherty-Johnson
Typographical Treatments: Tatiana Arocha and Melissa Gorman

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Nike: Everything is Practice

Behold a little creative nugget from the New York chapter of Nike Stadiums. Today we share a little teaser entitled "Practice is Everything", an intimate moment with Spike Lee assist coaching his son's soccer team, together sharing a passion for discipline and teamwork. The narrative follows the team practicing at the Sara D. Roosevelt Park field in Chinatown.

http://www.nikestadiums.com

http://www.highsnobiety.com








cred:

AllDayEveryday, USA
CD: Kai Reagan
EP: Lucy Cooper
Prod Company: AllDayEveryday
Director: Jake Sumner
DP: Kira Kelly
EP: Lucy Cooper
Post Effects/Editorial: The Whitehouse
Editor: Adam Robinson
Senior Producer: Lauren Hertzberg
Colorist: Nabil Elderkin

+ the venerable
Audio Post: audioEngine
Mixer: Rob DiFondi

Thanks Lindsey!

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Graf-ic Artist/Illustrator: Tes One

Bio: From crayons to krylon, Leon Tes One Bedore has been creating art on walls for the majority of his life. Tes became a serious street artist in 1992, painting murals and graffiti art throughout the Tampa Bay area. In 1999, he expanded on his natural artistic abilities, with that of the computer age, to develop compelling graphic designs for a number of clients. Now, Tes One is combining all that he knows from his street-art roots and his digital design experience, to create works of art that accurately depicts his perspective and the world around him. The end result of his work demonstrates the craft of his design as well as the rawness of his stenciled street art.

see more @ BA Reps

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RIP Chakaras Johnson, Graphic Designer Extraordinarie

by Atim Annette Oton 

On Monday evening, I received an email from a fellow designer to announce very sad news. I was stunned. Charakas Johnson had left us. Designer Chakaras Johnson was simply one of the best people that I have met in the design industry. He was charming, funny, and serious. Most of all, Chakaras was talented. That is not an understatement.

I met Chakaras and his brother, Chacon, when they designed Blacklines Magazine, which I ran as the executive vice president in 1999-2002. They created the magazine’s image and look -and the template which we used. It was a fun time working with them – they were extremely creative and made all of us laugh. Chakaras was the lead, the older brother, very protective of us and caring about our product. It was clear that he was having a great time with the proces of dealing with three women who had just begun publishing. He taught us a lot. And after 10 years, I am still in publishing.

My tribute to him is simple:

Designers may come and go – but the good ones leave a legacy. His legacy was of talent, great personality and ambition. He was driven, hardworking…and simply, he was one of the good guys. My heart goes out to Chacon Johand Nicole. Time will pass but the memories last a lifetime. He left us all great ones; and as we smile and cry, we know this talented man walked among us. He gave us compassion and hope to change the world with his craft and person. We will miss him dearly.

With respect – please visit Chakaras and Chacon’s website:

http://www.helen-marie.com/work 

and please donate to a Memorial Fund for him:

http://www.rodamagazine.com/Capoeira/News/Update-Please-Donate-To-The-Chakaras-Comprido-Johnson-Memorial-Fund.html?Itemid=13

On Friday, the memorial service for Chakaras Jonson will be at:
Friday, July 23rd from 9-11am at Brooklyn Funeral Home at 2380 Pacific Street Brooklyn

Reposted from http://blackdesignnews.com

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Case Study: The failed attempt of making the McDonald's "BK King" bun film viral....

I get a lot of emails here at the KMBA advertising automation solar funk & windmill plant, So today I get one from an alleged "Tyrese Washington." Now I'm always happy to get tips on new ads and graphic design work, it makes me happy makes my heart beat clean. But this one was fishy from the start, it read,


❝been a fan of the site for a while now, and thought you might be interested in this. 

I've seen this video a bunch of places recently was wondering. 

Regardless, a fun jab at the Golden Arches.❞

Hmm, Tyress Washington, riiiight, riiight... So my first thought was let this one marinate. Just felt fishy. So I poke around to find that it was sent to other bloggers a while back. Why do folks always send me the press release and even the fake virals late...? That's another post. A better question is why the fake asses name the emailer to KMBA Tyresse F*CKING Washington??? These people are wrong in so many ways. 

The biggest problem is they insulted the intelligence of several influential bloggers who are more than happy to post your lame ass viral with no problem. This was just plain stupid. But DaBitch over at AdLand got into them in a pretty good fashion so read on below:

Reposted from Dabitch on Jul 20 2010

So the "miracle bun" is making email rounds to ad bloggers. Yep, I too have received an email, July 2nd, with the subject"seen this? possibly for BK?". Since I get a lot of legit emails, that tell me the credits of creators and that sort of thing that I'd rather spend my time on, and I have spent many years (14 but who is counting?) yawning at these types of fake-viral kickstarts, I don't even bother with these types of emails any more. Most of the time, I don't even click the link. Ben Kunz did though, and he muses at brandflakes "can you trust the Burger King miracle bun?" You see, both him and Where's My jetpack got that same email. "Where's my jetpack" had some time to kill, so he picked apart the attempt of viral-launching and the many reasons why it is a #fail. It has forced acting, it's being tipped with mystery-mail, it has no views.....

It is uploaded by a guy who, SURPRISE, has only ever uploaded one video - and it's this one.
...
And the people who think Jake's video is awesome, their profiles have ZERO uploads. These are what's known in the business as "fake plants pretending to like your faked stupid video." One of them comments on Jake's video that "Damn dude! This BK thing is blowin' up!" Uh, not really.

I didn't post it. You see, secrecy is not the key to viral. Check out the recent BYU study like a scholar, scholar (look at the amount of FB "likes" on that one), and January's big hit here The Coke Happiness Machine and you can plainly see that they went viral just fine with their credits attached. Oh yes, that's right... It was because they're good. You might have to work on that.


If you must look at the Miracle bun, go see it somewhere else.

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Converse: All Summer

I'm a little late posting this, but I like it more every time I hear it. Also I feel just a lil bit better e'rry time I sees it. Kid Cudi and Vampire Weekend? Who knew? I love the compositing and Art Direction on this piece. I'm also digging the creativity that is coming music videos these days. Even though I'm certain this budget was bigger than most -- it has that grimy $500 video feel to it. Yep they built in the $300 dollar video camera look with about a coupla' hun'did thou worth of post production work & for that I thank you. I love how Hip Hop roams the spectrum of music like no other genre before it. This is more like Hipster-Hop and it's one time I'm not mad at that word: Hipster... still I did crack my "H" key on my keyboard when  typed it.


Good jooooooob Anomaly!





cred:
Anomaly, New York, USA
Creative Director / Partner: Mike Byrne
Creative Director: Ian Toombs
Art Director: Grant Mason
Executive Producer: Andrew Loevenguth
Directed and Animated: Psyop
Production Company: Psyop
Psyop Creative Directors: Marco Spier, Marie Hyon
Executive Producer: Lucia Grillo
Associate Producers: Adam Coffia, Danielle Birch
Art Director: Gerald Ding
Editor: Cass Vanini
Compositors: Fred Kim & Borja Peña






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Levi's® Pioneer Sessions: Raphael Saadiq

 

Raphael Saadiq for Levi's; Saadiq is enjoying the third act of a distinguished R&B career. As part of Tony! Toni! Toné!, Saadiq (back then he went by Raphael Wiggins) turned out numerous chart-topping R&B singles in the late ’80s and early ’90s, several of which – including “Little Walter” and “It Feels Good” – ended up on the pop charts. He then turned his attention to Lucy Pearl, a supergroup he formed with En Vogue’s Dawn Robinson and A Tribe Called Quest’s Ali Shaheed Muhammad. But Saadiq truly found his visionary voice when he struck out on his own. Released in 2002 his album Instant Vintage was, in its title alone, a statement of purpose. With one foot firmly planted in R&B tradition and another kicking forward, Saadiq offered the genre a direction apart from the tired New Jack sounds. Six years later he’d release a modern masterpiece with The Way I See It, a recording deeply influenced by classic Motown, with a lush modern production and topical lyrics.

more @ Levi's Pioneer Sessions

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New Y(MCA) Identity

This one has more than a few designery types up in arm over the redesign of the simple yet iconic YMCA logo. The brand has been living comfortably as just "the Y" many years now. When you take a good look at the older spikey, chunky, red & black version, I see this as very good improvement and a significant modernization. It's childishly friendly while remaining deliberate and slightly corporate. Others have said it's a jumble of rounded corners & common gradient logo-fare of today. What do you think?



cred:
Siegel+Gale 




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Posters & Cards by Sweet Design Studio

Sweetdesignstudio aim is very simple: celebrating woman of color, style and individuality. Creating eye-catching bespoke fashion greeting cards, sweetdesignstudio captures the essence of femininity, and fun. All the designs are handmade using a variety of mixed media such as sequenes, paper collages and cotton strings.

cred:

www.sweetdesignstudio.co.uk

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AGE: Free Font Download

Description: Age free font is applicable for any type of graphic design – web, print, motion graphics etc and perfect for t-shirts and other items like posters, logos.





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MTV Na Rua

This video makes part of the launch campaign of ‘MTV in the Street’, a daily printed newspaper that will be distributed at traffic lights and at universities of São Paulo, Brazil. With a circulation of 150,000 copies, the paper addresses general interest issues such as economics, politics, news, culture, sports and style, in a straightforward and humorous language.











cred:
animatorio.com.br





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Blog on Blog love!: Chic Modern Vintage

Their love of style fuels their passion for posting. You must visit Chic Modern Vintage!




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