The African Caribbean Leukaemia Trust (ACLT): Unlucky, The same, How many

“If you’re unlucky enough to get leukaemia, we hope you’re lucky enough to be white.
Unite to fight leukaemia.”

“We’re all the same underneatch aren’t we? Not when it comes to leukaemia.
Unite to fight leukaemia.”

“How many leukaemia patients die because they’re black?
Unite to fight leukaemia.”

AMV BBDO, London, United Kingdom
Creative Directors: Mike Hannett, Dave Buchanan
Art Director: Pete Davies
Copywriter: Adam Rimmer
Designer: Neil Craddock

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