The Marcus Graham Project: The Origins

There is a great special report on Lincoln Stephens and the wonderful work he is doing with the Marcus Graham Project. See the entire piece here and watch as the future changes right beneath the industries feet at AdAge.

COCO Identity

simple, elegant, striking.




cred:

wall street

Ramon Rubial Fundation: Flags

More Jeep Beats

This is what I believe to  be the first General Market print ad for Jeep since GlobalHue was put in the driver's seat.


Yup.





Thanks HJ.
cred:
GlobalHue

McDonald's marketing chief tells ANA audience that ethnic insights set the curve

(November 6, 2009) Neil Golden, chief marketing officer of McDonald's USA, told a conference of industry executives that the global food chain used its insights and expertise in marketing to African-Americans, Hispanics and Asians to provide direction and strategy for its efforts in the general market.

"Ethnic segments are leading lifestyle trends," Golden told the Association of National Advertisers' 99th annual gathering in Phoenix, Ariz. last week. McDonald's is so intent on getting ethnic marketing right that Golden said if the company conducts night focus groups, two will be for African-Americans, two will be of Hispanics, two will be for Asian-Americans and three will consist of a cross-section of all consumers.

Golden said the focus on ethnic consumers was dictated by financial realities. Forty percent of McDonald's current U.S. business comes from the African-American, Hispanic and Asian markets, and 50 percent of consumers under the age of 13 are from those segments. "And they're among our most loyal users," Mr. Golden said.

Read more @ AdAge

White at the Apollo

Know how Black folks always cheer louder for the White performer who shows up at The Apollo? It has less to do with the persons talent, but the fact the White person had the courage to come to Harlem and step foot on the sacred stage in the hood. We are a forgiving and embracing people because we understand the courage it requires to operate in a perceived "minority" every day of the week.






Mark Lassiter November 10 at 2:55pm (facebook)

Posts Tagged ‘twitter-linkedin’ LinkedIn works with Twitter, and vice versa

Allen Blue November 9th, 2009
Today we’re announcing a partnership between LinkedIn and Twitter – and new features that we think are going to make both Twitter and LinkedIn more powerful for you. These new features will be rolling out gradually over the next couple of days.

The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool.

Why? Because when you’re trying to get something done, you want Twitter and LinkedIn to work together. Like peanut butter and chocolate!

Life Yoga: Sweat off your flab

cred:
Leo Burnett, Hong Kong

Renutrients: Chrisette Michelle Video (Product placement)

This new vid by Chrisette Michelle has almost the perfect amount of product placement. You know that ubiquitous practice of name brands wallpapering every inch of every little thing marketers think their audience may come remotely in contact with. In this video Chrisette looks like that kinda sorta punk girl you never understood but later found out she was incredibly cool and was smuggling mad talent under that cocked crooked coif. The director must have either tied the brand manager up with soft pink & green duct tape (what up Brenda) or she was out sick that day. Because somehow the DP manage to maintain a little creative control. He/she actually shot the package kinda edgy and blurry, off kilter, in the background and even with the label turned away at times. Kudos! A welcome rarity and surprise in African American marketing. Full disclosure: My company culture advertising design (we do creative direction and graphic design)had a lot to do with designing the package so I was happy to see it subtly featured here.

Seen at Shaun's Mind Brothel he calls Prostituted Thought. (He should call it pensive pimpin')

Viagra is 10

Why is this commercial so Black? Is it the deep voice? Is it the Barry white type music? Is it the chocolate cake? Is it the hyper sexualized tone and atmosphere? Does black just equal sexy? Is that wrong, is it demeaning? Or should it be a big bad black badge of honor? Is this how the advertisers imagine Viagra must make you feel?



seen @ pros-thoughts



le cred:
BDDP&FILS
Directeur de Création : Guillaume-Ulrich Chifflot
Directeur Artistique : Aurore De Sousa
Concepteur-Rédacteur : Caroline Laumont
Responsables agence : Laurence Pétolat-Vivarès, Sean Yap, Irache Martinez, Alexandre Morin-Bargeton
TV production : Géraldine Fau, Erika Lausmann
Réalisateur : Julien Attard
Post-production : Firm
Son : Les Illustrasons
Maison de production : U-Lab