Re-Post: Black Hair Care Blues

Shout to all the clients I ever loved before....

I love your quirky ways, the way you bend a creative brief (and my will) into something unrecognizable.

Music: Play while reading:

Voice Over: (Deep sexy Barry White type voice)

Dear client (you know who you are), I want you and me to do something new. I love you, I really do. I love everything about you. I love your quirky ways, the way you bend a creative brief (and my will) into something unrecognizable. The way you get damn jiggy with a budget. (sheepishly attempting to hold clients hand now) You know it's so cute when you act all mad and the way your nose crinkles when you reject potentially award winning ideas. This time let's switch it up baby. I want to do a hair care ad that doesn't show, well, hair. Not talking about a Brazilian wax baby. I just want to do it a little different. Not too exotic but, let's leave a little something to the imagination... baby.

(Insert; orchestral strings, wailing saxophone, black back up singers with rousing chorus, something about "the platinum perm box jones... something, something that rhymes with patron" here) https://sites.google.com/site/mayuradocs/PinIt.png

Creme of Nature drops shiny new science.

Pretty hair, very, very shiny product.









cred:
culture a.d.







// https://sites.google.com/site/mayuradocs/PinIt.png

Luster's Renutrients: Chrissette Michele

We had a little something to do with this. I don't know how much I can talk about, but you know black hair care R us at culture advertising design. Nice product placement friends at Luster's!

It would nice to see how this campaign gets fleshed out. https://sites.google.com/site/mayuradocs/PinIt.png

Natural Hair Care: Henna Powder

Henna Powder is used in India largely for mehendi designs - a traditional art that uses a woman's hands and feet as its canvas on special occasions, mostly weddings. Henna Powder is also used for hair conditioning and nourishment, making the hair shiny, smooth and beautiful.


cred:
Mudra Advertising, Chennai, India
Client: Natural Hair Care - Henna Powder
Executive Creative Director: Joono Simon
Associate Creative Director: Arvind Ramalingam
Art Director: Krishnamurthy Iyyappan
Illustrator: Murali https://sites.google.com/site/mayuradocs/PinIt.png

Cutting Station: Scissors/Combs

cred:
Grant McCann-Erickson, Colombo, Sri Lanka
Creative Directors: Eranga Tennekoon, Shehan Karunatilaka
Art Director: Eranga Tennekoon
Copywriter: Shehan Karunatilaka
Illustrator: Wijesiri Mathugama
Other additional credits: Sugiban Sathiamoorthy https://sites.google.com/site/mayuradocs/PinIt.png

Organic Root Stimulator: Olive Oil Blogger

Yep... it's a commercial. https://sites.google.com/site/mayuradocs/PinIt.png

Survey: Recession or not, black women continue to make their hair a priority

By Nicole Hardesty
The Louisiana Weekly
(February 16, 2009) We all saw her at the Inauguration, and even on Election Day, Michelle Obama's healthy flowing locks have inspired black women across the country to step their hair care game up. Since the days of Madam C.J Walker, black hair care has been a priority among African-American women and a lot of consideration has gone into choosing the right hair care experts.



According to a survey conducted by Design Essentials, majority of African-American women base their salon and stylist choice on trust, cost and time consumption. With the recent state of the economy, affordable hair care is harder to find but women have stayed committed to their hair regimen.



Wow, black hair care could/should have it's own history month. Maybe it hasn't been emancipated yet???

More of the nappy headed truth here. https://sites.google.com/site/mayuradocs/PinIt.png

Got2b: Hair

cred:
CLM BBDO, Paris, France
Creative Director: France Bizot
Creative Director: Gilles Fichteberg
Creative Director: Jean-François Sacco
Art Director: Sophian Bouadjera
Copywriter: Laurent laporte
Photographer: Félix Larher
Retoucher: Spark Link https://sites.google.com/site/mayuradocs/PinIt.png

Cuttie Cut: Children’s Hair Salon

I love the ambient stuff. It would be great to see more African American Advertisers doing ambient marketing.

cred:
Y&R, Toronto, Canada
Creative Director: David Houghton
Art Director: Zachary Muir-Vavrina
Copywriter: Sussana Forieri
Photographer: Jeremy Kohm https://sites.google.com/site/mayuradocs/PinIt.png

Behind the Scenes : Olive Oil Root Stimulator

We love black hair care (most days). So here is more black hair care.

cred:
foundationcontent https://sites.google.com/site/mayuradocs/PinIt.png