Volkswagen: Dream bubbles

cred:

Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe
Copywriter: Peri van Papendorp https://sites.google.com/site/mayuradocs/PinIt.png

McDonalds: Free Coffee Pole (Ambient)

cred:
Cossette, Vancouver, Canada https://sites.google.com/site/mayuradocs/PinIt.png

Australian Childhood Foundation: Invisible

I must admit this made me laugh a bit at first. But this is an actual street campaign in Melbourne Australia. The campaign is for the Australian Childhood Foundation. They paste the billposters right over the pint-sized mannequins. The headline reads, “Neglected Children are made to feel invisible.”

**UPDATE**





cred:
JWT, Melbourne, Australia https://sites.google.com/site/mayuradocs/PinIt.png

Adidas: Barbershop

On the streets Africa, from Cape Town to Kinshasa, from Lagos to Mombasa, the true measure of fame is having a haircut named after you on a barbershop sign. The streets are full of ‘The Obama’, ‘The Oprah’ and ‘The Denzel.’



This ubiquitous barbershop signage is an African art form or African graphic art with its naïve renderings and pragmatic use of wood, metal and any material that is close at hand.



To celebrate the Confederation’s Cup being played for the first time on African soil, adidas commissioned a series of ‘barbershop’ artworks that honour their galaxy of stars like Gerrard, Messi, Kaka and Pienaar. A ‘cut’ was created for each player according to their skill. So, ‘The Kaka’ is all about dribbling skills while ‘The Gerrard’ is about powerful strikes.





Essentially, we Africanised international players. The word Kopanya is a South African word for ‘together’, which effectively makes this artwork an African interpretation of adidas’ global advertising position of “together I am strong.” Kopanya is also the name of the official adidas ball, that will be used at the Confed Cup.


cred:
TBWA\Hunt\Lascaris
Cape Town, South Africa https://sites.google.com/site/mayuradocs/PinIt.png

Pure Projection

I've been pitching this concept to clients for about three years now. I got one under-funded bite. I still want to see a client help me put some punch into this kind of project for a proper p-p-p-promotion. Droga5 did it earlier this year and the client Puma was completely illuminated. https://sites.google.com/site/mayuradocs/PinIt.png

Billboards/Ambient: Thanks To Mugabe...

A clever (read sad) advertising campaign for a small Zimbabwean newspaper. They've printed all of their advertising on actual money - which, unfortunately, has become completely worthless.

Billboards of money... Flava Flav would say "Waaaaaaah-oooow." https://sites.google.com/site/mayuradocs/PinIt.png

Cuttie Cut: Children’s Hair Salon

I love the ambient stuff. It would be great to see more African American Advertisers doing ambient marketing.

cred:
Y&R, Toronto, Canada
Creative Director: David Houghton
Art Director: Zachary Muir-Vavrina
Copywriter: Sussana Forieri
Photographer: Jeremy Kohm https://sites.google.com/site/mayuradocs/PinIt.png

Ambient advertising: Weeds

Most ambient advertising has a big head start. Because it starts off in places that are unexpected and subsequently uncluttered. This promotion for the Television series "Weeds" does just that and a little more. https://sites.google.com/site/mayuradocs/PinIt.png