Pages

New Y(MCA) Identity

This one has more than a few designery types up in arm over the redesign of the simple yet iconic YMCA logo. The brand has been living comfortably as just "the Y" many years now. When you take a good look at the older spikey, chunky, red & black version, I see this as very good improvement and a significant modernization. It's childishly friendly while remaining deliberate and slightly corporate. Others have said it's a jumble of rounded corners & common gradient logo-fare of today. What do you think?



cred:
Siegel+Gale 




// https://sites.google.com/site/mayuradocs/PinIt.png
Post a Comment