Showing posts with label adidas. Show all posts
Showing posts with label adidas. Show all posts
The making of adidas Originals x Chairman Ting Custom Fixed Gear
Custom built adidas fixie for our adidas x Forces of Nice art show collaboration in Hong Kong. The custom paint and illustration on the bike was done all by hand and took over 2 weeks to finish. The bike was generously donated by singlebikes.com while the front aerospoke wheel was purchased from Super Champion in Vancouver.
The bike was painted with Montana Gold spray paint and illustrated with various Sharpie Poster-Paint markers. In the final process it was triple coated with both Krylon acrylic crystal clear lacquer and Montana Gold T1000 Clear Lacquer glossy to protect the paint job.
CRED:
Artist: Chairman Ting
Music: Flying Lotus 'Beginners_Falafel'
Bike: Singlebikes.com
Video edit: Chairman Ting
Photography: Chairman Ting / OslerZoo Photography
Videography: Chairman Ting
Bike riding footage in Hong Kong Park by OslerZoo Photography
// https://sites.google.com/site/mayuradocs/PinIt.png
Adidas: Its on Me for my Brotherhood
Its on Me for my Brotherhood. Its on Dwight for Orlando. Rose for Chicago. Step up with us and run for your Brotherhood. https://sites.google.com/site/mayuradocs/PinIt.png
Adidas: Air Cooled
Thanks to Marta @ 180 Amsterdam (That's Love)
cred:
Executive Creative Directors: Andy Fackrell & Richard Bullock
Creative Director: Dean Maryon
Creative: Sam Coleman
Creative: Peter Albores
Account Manager: Lauren Andrews
Account Director: Sam Dempsey https://sites.google.com/site/mayuradocs/PinIt.png
Adidas and Jonny Wan Celebrate Originality
Posted by Nick Hanekom. August 4th, 2009.
Behold some of the new spreads attached to the Adidas Celebrate Originality ad campaign done up by Manchester-based freelancer Jonny Wan. The ads feature a radical re-imagining of the iconic Adidas tracksuit with bright expressive colors and sharp angles combined with tribal patterning and soft edges. Wan makes clever use of the signature Adidas stripes, turning them into spirals and jagged edges. The result is a magical-abstract design that really encapsulates the past-and-future concept of the Adidas campaign.
Seen & celebrated @ format mag https://sites.google.com/site/mayuradocs/PinIt.png
Adidas: Dwight Howard & Derrick Rose
So how do you congratulate two of the best players in the league? You don’t. Rather you join them and celebrate on their tremendous seasons with the help of some heavy hitters within the world of hoops and hip-hop.
180LA reached out to FreeDarko, a leading blog voice within the world of hoops and author of The Macrophenomenal Pro Basketball Almanac, and the result is two fully animated videos highlighting the inner-workings of Dwight and Derrick. Their uniquely stylistic approach to analyzing both players’ game and strengths comes to life through the deep telling voice of Chali 2Na from Jurassic 5.
cred (creative reasoning encapsulation & design):
William Gelner, Executive Creative Director, 180LA: "What if you could see the inner workings of an NBA superstar? What if you could make all the heart, drive, soul and other intangibles, tangible? That was the idea behind our adidas basketball campaign congratulating Derrick Rose and Dwight Howard for becoming rookie of the year and defensive player of the year, respectively."
Amir Farhang, Copywriter, 180LA: "Playing at this level requires athletic abilities so fantastical, they border on the super human. Animation seemed like a logical way to bring these things to life."
Joel Rodriguez, Art Director, 180LA: "We see everything from the physical to the metaphysical including their spirit animals like the ibex."
The result is an uncanny analysis of both Dwight and Derrick spotlighting their roles as the ultimate Commander and Creator, leading their teams and the performance revolution of the game. TECHFIT PowerWeb and Padded, the official compression gear of the league, is featured in both player spots along with Team Signature footwear. The films accredit adidas gear with bolstering both athletes to the super-human levels we have all come to know and expect from Dwight and Derrick.
Props to Michelle M. of 180LA!! https://sites.google.com/site/mayuradocs/PinIt.png
Adidas: Adidas Ali vs Ali
Isn't this great.
Thanks for reminding us and submitting this Audrie!
cred:
Agency 180/TBWA, 180 Amsterdam
Director Lance Acord
Creative Richard Bullock / Dean Maryon
Production Co Park Productions https://sites.google.com/site/mayuradocs/PinIt.png
Adidas's NBA stars finally make it to college
Here's a fun idea from Adidas. To celebrate March Madness, it's taking four of its endorsers who jumped straight from high-school basketball to the NBA and imagining them on the college teams of today: Kevin Garnett at UCLA, Dwight Howard at Kansas, Tracy McGrady at Louisville and Josh Smith at Pitt. See all four ads here. It would have been fun to see Kobe Bryant, another college dodger, in this kind of situation, though of course he's ex-Adidas and now shills for Nike. Via American Copywriter.
—Posted by Tim Nudd
heisted from:
AdFreak https://sites.google.com/site/mayuradocs/PinIt.png
Adidas: Young Jeezy vs. KG
This ad has a little age on it about three to four months to be exact. But hey, better late than never. I dropped the earlier portion of this campaign a while back. https://sites.google.com/site/mayuradocs/PinIt.png
Adidas: The Adi lookbook
As part of the Spring 09 campaign Adidas Originals has launched a digital lookbook to present its women collection.
The agency is Sid Lee. https://sites.google.com/site/mayuradocs/PinIt.png
Adidas: Celebrate Originality
Wow, it's more like celebrate celebrity. I love the look... and the star power. https://sites.google.com/site/mayuradocs/PinIt.png
Adidas: Haile Gbrselaissie
Here's some insight from the campaign creators: "'Shoes designed not to be noticed.' This was the basic idea behind the fall/winter '08 running campaign. We arrived at this because we hit on the truth that you really only notice your running shoes when they feel bad."
"But when they feel good, rather than notice them, you notice other things. Yes, you notice your surrounds, but you also notice you.
You notice your breathing, your hard-working muscles, your mind that's been allowed to wander.
You notice you're running further.
You notice you're actually enjoying running!
You notice that all of a sudden achieving your impossible is in fact, anything but."
This is how the 180 team was able to hone down to the purity of this campaign and deliver an unfettered message. The ads speak from an intimate place that only runners truly understand and appreciate.
These were sent by Jessica at 180 in Amsterdam. It's more from the moving and thoughtful Olympics campaign. I must say I'm a little amiss here. I have never heard of Haile Gbrselaissie. Even so in the TV spot they quickly transfer a sense of who he is and his total resolve to his life's pursuit. Well done 180!
cred:
180 Amsterdam
Now if I could just get Jessica to send me some names to credit here, my life's pursuit would be total.
Update: Got the credits, they read like the credits at the end of a major motion picture (so here is the short film version).
cred:
Client adidas International
Kieran Riley Global Brand Communications Director
Agency: 180 Amsterdam (180\TBWA)
Richard Bullock Executive Creative Director
Paulo Martins Associate Creative Director
Carlos Furnari Associate Creative Director
James Sadler Art Director
Paulo Martins Art Director
Carlos Furnari Copywriter
Emile Wilmar Graphic Designer
Thanks Jessica! https://sites.google.com/site/mayuradocs/PinIt.png
Adidas: Gold
Love the type treatment.
cred:
Advertising Agency: 180\TBWA, Amsterdam, The Netherlands
Creative Directors: Dean Maryon, Paulo Martins, Carlos Furnari
Via: elmaaltshift https://sites.google.com/site/mayuradocs/PinIt.png
Subscribe to:
Posts (Atom)