Lenny Kravitz rocks the NBA

A rather moving promo for the NBA, and by moving I mean rocking the buck out.




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Kanye West’s “Amazing” For NBA Play-Off Campaign

The Kanye West “Amazing” song has been chosen by the NBA for their NBA 2009 Play-Off Campaign. They have produced a trailer for the play-offs, that goes nicely along with the Kanye West song. The trailer premiered today, memorable moments of past play-off games are pouding against the beats of the track. The 2009 Play-Offs start on April 18th.

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Adidas's NBA stars finally make it to college

Here's a fun idea from Adidas. To celebrate March Madness, it's taking four of its endorsers who jumped straight from high-school basketball to the NBA and imagining them on the college teams of today: Kevin Garnett at UCLA, Dwight Howard at Kansas, Tracy McGrady at Louisville and Josh Smith at Pitt. See all four ads here. It would have been fun to see Kobe Bryant, another college dodger, in this kind of situation, though of course he's ex-Adidas and now shills for Nike. Via American Copywriter.

—Posted by Tim Nudd

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