Jay-Z - "Hello Brooklyn" (Marvin Gaye sample). A tribute to New York, Brooklyn and Jay-Z. Music video based on typography and still images of Brooklyn. Production, SFX, animation and edit by Greg Solenström. Starring: Akzidenz Grotesk & Brooklyn. Music creds: Shuko & The Gunna available on jayandmarvin.com
Here's some insight from the campaign creators: "'Shoes designed not to be noticed.' This was the basic idea behind the fall/winter '08 running campaign. We arrived at this because we hit on the truth that you really only notice your running shoes when they feel bad."
"But when they feel good, rather than notice them, you notice other things. Yes, you notice your surrounds, but you also notice you.
You notice your breathing, your hard-working muscles, your mind that's been allowed to wander.
You notice you're running further.
You notice you're actually enjoying running!
You notice that all of a sudden achieving your impossible is in fact, anything but."
This is how the 180 team was able to hone down to the purity of this campaign and deliver an unfettered message. The ads speak from an intimate place that only runners truly understand and appreciate.
These were sent by Jessica at 180 in Amsterdam. It's more from the moving and thoughtful Olympics campaign. I must say I'm a little amiss here. I have never heard of Haile Gbrselaissie. Even so in the TV spot they quickly transfer a sense of who he is and his total resolve to his life's pursuit. Well done 180!
cred: 180 Amsterdam Now if I could just get Jessica to send me some names to credit here, my life's pursuit would be total.
Update: Got the credits, they read like the credits at the end of a major motion picture (so here is the short film version).
cred: Client adidas International Kieran Riley Global Brand Communications Director
Agency: 180 Amsterdam (180\TBWA) Richard Bullock Executive Creative Director Paulo Martins Associate Creative Director Carlos Furnari Associate Creative Director James Sadler Art Director Paulo Martins Art Director Carlos Furnari Copywriter Emile Wilmar Graphic Designer
cred:
Advertising Agency: 180\TBWA, Amsterdam, The Netherlands
Creative Directors: Dean Maryon, Paulo Martins, Carlos Furnari
Via: elmaaltshift https://sites.google.com/site/mayuradocs/PinIt.png
