Adidas and Jonny Wan Celebrate Originality

Posted by Nick Hanekom. August 4th, 2009.

Behold some of the new spreads attached to the Adidas Celebrate Originality ad campaign done up by Manchester-based freelancer Jonny Wan. The ads feature a radical re-imagining of the iconic Adidas tracksuit with bright expressive colors and sharp angles combined with tribal patterning and soft edges. Wan makes clever use of the signature Adidas stripes, turning them into spirals and jagged edges. The result is a magical-abstract design that really encapsulates the past-and-future concept of the Adidas campaign.

Seen & celebrated @ format mag
Post a Comment