kiss my black ads: Black Ads Creator Series

Showing posts with label Black Ads Creator Series. Show all posts

Black Ad Creator Series Part IV: Rodney White

I met Rodney White in 1996 while I was going back to school to learn how to turn on a computer so I wouldn't have to design by hand... like an animal. This kid was good from day one. Scary good, good like everyone else in his class was stuck on constant suck. Not that they were bad, he was that good.

A few years out of school I had the opportunity to bring him on at an agency like the one in Eddie Murphy's movie "Boomerang." The place was loaded with handsome young & highly capable black professionals. Even in this ebon pool of burgeoning greatness, dude still managed to stick out, with his quirky sense of humor, rapid pace affectionate laugh & a penchant for pitch perfect idea interpretation. Give Rodney one night and he can bring in three different concepts for one client, completely comped and presentation ready. Not to mention, everybody else may have gotten a good night's rest. Because his concepts were probably gonna smack your b*tch-ass concept and help you redefine the depths of hackneyed-titude.

Roc is also a fine artist of some note. You may have a piece of his work in your home as it is distributed nationally in Target stores as well as other fine retailers (no joke).

Oh, did I mention he has his share of agency viagra; One Show Gold, Addy Gold & Cannes Gold Lion.

You gotta admit this is some of the stickiest advertising work out there. We all remember a lot of this work. What more could advertising ask.

So what young African American brother is rocking the shit out of the Addus Quo with one hand tied to his paint brush...
Oh IDK... My BFF Rod.

Good hat. https://sites.google.com/site/mayuradocs/PinIt.png

Black Ad Creator Series Part III: Andrew Thompson "the Beast"

An experimental mind and an alchemist's heart born in the body of an adventurer with a freaky cyborg-like wireless mouse for a hand. That's my reoccurring nightmare of the guy I'm going to have to pitch against. I know it's over the top but, I set the bar high so I never run into this guy. I'll be damn if some Dr. Design Frankenstein didn't go and push the power on button on this dude's back. Andrew Thompson all over the place with ballsy manifold talent to spare. He's worked with the who's "poo" of agencies; R/GA, Euro RSCG, Digitas, Grey Interactive, EVB, Razorfish, Jesus & Moses to name a few.

Atslopes--reel 2007 from andrew thompson on Vimeo.

Andrew's work is consistently layered and inventive. The choreography of design between light and crisp Target motion graphics and his illustration work is formidable.

I particularly like the whimsical nature of the illustration work. It's funny in its proportions and subject matter while the illustrator himself never sacrifices message for style. Andrew makes the illusive attention getting funny seem easy without degrading the subject or the brand.

Nikewomen.com- from andrew thompson on Vimeo.

In my final analysis this dude is sick, as in ill. Like multiple personality designer disorder. I mean who the "F" goes from serious illustration (for commercial use) to web design/development to art direction to animating the retail application of Microsoft Surface touch-and-recognition table technology. We all want to but, Andrew Thompson does it.

Target-Nemo from andrew thompson on Vimeo.

See more (like the insane illustrated metro cards) at:
http://atslopes.com

props:
Andrew Thompson

https://sites.google.com/site/mayuradocs/PinIt.png

Black Ad Creator Series Part II: Dana Satterwhite

The hardest working man in show business' play cousin a.k.a. advertising

I've been getting request for more of this "Ad Creator" Series. It seems people need to see more of who's in the ad and design game. I completely understand that. It wasn't until I actually saw a black person in this business did I, 1) know that black people did this and 2) believe that I could do this too. So I found this guy, Dana Satterwhite. Man! He's worked for everybody and has done just about every ad known to man. What I really love is the diversity and range of his work. We do it all.

Here's some of his bio and work. It seems there is not room enough on the www to show all of his work.

Upon graduating from SUNY Binghamton in ’92, he went on to apprentice with a graphic designer for two years before attending the School of Visual Arts where he took his first course in advertising. An instant apostle, he traded New York for Boston where he enrolled in a Marketing and Advertising graduate program at Emerson College.

The completion of an internship afforded him an entry-level position in the studio of a 300-person agency, at the time, Arnold, Lawner, Fortuna, and Cabot, now Arnold Worldwide. He spent his days building mechanicals and completing basic design work for Blue Cross Blue Shield, Fleet bank, McDonalds, Playskool, and The Hartford. Within months, he was working on the Volkswagen account and eventually became an integral part of the development of several successful brand campaigns.

In late April 2003, Dana returned to New York to creatively heralded London-based agency, Bartle Bogle Hegarty before going on to pursue freelance copywriting, creative consulting, and client-direct work.

Agencies: Arnold Worldwide, Bartle, Bogle, Hegarty, and Gearon Hoffman and worked for DDB, Footsteps, Hill Holliday, J. Walter Thompson, Mullen, Ogilvy and Mather, Sanders Wingo, McCann Erikson, and Wieden + Kennedy among others... (Are their others?)

Awards and recognition: All of them MF'ers! (if I listed them all it might intimidate some brother into leaving the industry.

See more of Dana's prodigious workload here, although it may be easier to find the three ads he didn't do. Props to Dana. Everybody else you're not doing it right! https://sites.google.com/site/mayuradocs/PinIt.png

Black Ad Creator Series Part I

Jayanta Jenkins: The Prince of Advertising

I post a lot of ads here by Nike. I'm always intrigued by the insight and understanding they seem to have consistently. Well there's a reason for that. They have smart people behind the scenes digging ideas up. One of the smart people is Jayanta Jenkins. Their are all kinds of smarts, book smart, emotional smarts, cultural smarts, athletic intelligence, artistic/aesthetic intelligence, etc. This brother wraps them all up and plays them like instruments in a band, hence the Prince (think Purple Rain) analogy. We are boundless in our abilities and Jayanta displays that with flair. His work is a quintessential example of African American diversity of thought and talent.