Movie (read commercial) Poster: The Black Mamba

The Black Mamba, staring Kobe, Kanye West, Bruce Willis, Danny Trejo, is a Nike Basketball production, directed by Robert Rodriguez. The film brings Kobe’s alter ego, the Black Mamba to life in a way that’s never been seen before. As the trailer shows, The Black Mamba highlights Kobe’s everyday determination and “fight to the finish” spirit. The film also showcases Kobe as one of the best basketball players in the world, featuring him as a “protector” of basketball as he fights off those wishing to destroy and attack the game.

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Nike Zoom Kobe V: Bruce Lee Promotional Posters

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Nike: Is talent all it takes?

Why are black people displayed as near demi-gods in sports advertising. I don't hate the portrayal, I just wish it could be a bit more even handed. The grittiness of this ad campaign is very engrossing and makes you wanna watch it. I wonder why we never see this "talent" displayed for intellectual pursuits?

cred:
Boondoggle, Belgium

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Nike: Sportswear Air Maxim 1

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Charlie Murphy as Leroy Smith

Two words to describe these ads 1) Ig 2) Nant! Wieden + Kennedy made about a hundred and ninety-eight of these and I could watch them all. Along with a web site that gives you a phantom pitch from more angles than internet porn could ever imagine. They have faux trading cards, iPhone apps, news clips and recipes to name more than you care to hear. Charlie Murphy has about three characters in him, But I love them all. Because there was always somebody just like Charlie around in most black neighborhoods. It could be my longing for the return of the Chappelle Show, but man I enjoyed these ads, promos, hey, what the hell are these? They definitely have that feeling of general market agency pimping the hell out of black culture, humor, etc. Also I was tensing up with almost painful anticipation of the big sell, but it never comes.

If you can figure it out let me know.

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