Nike: Leroy Smith Gives Us A 'Gift' With Some Help From Ryan Leslie

from SOULBOUNCE.COM by ill Mami
It's always too early for foolishness, but it's never too early for these types of shenanigans. Charlie Murphy's Leroy Smith persona came out of nowhere with its brand of irreverent sports-themed antics. Leroy's love of spandex always hinted at a forlorn romance with all things '90s and now we have his video for "My Gift To The Game" as proof. With badly lip synced lyrics courtesy of Ryan Leslie and the role of requisite hottie portrayed by Electrik Red's Naomi Allen, I feel a twang of nostalgia creeping up on me. Is that a tiger walking across the screen à la Bell Biv Devoe? Why, yes, it is. Get your spandex on and double-breasted Arsenio suits out and press play to watch it all unfold. https://sites.google.com/site/mayuradocs/PinIt.png

Charlie Murphy as Leroy Smith

Two words to describe these ads 1) Ig 2) Nant! Wieden + Kennedy made about a hundred and ninety-eight of these and I could watch them all. Along with a web site that gives you a phantom pitch from more angles than internet porn could ever imagine. They have faux trading cards, iPhone apps, news clips and recipes to name more than you care to hear. Charlie Murphy has about three characters in him, But I love them all. Because there was always somebody just like Charlie around in most black neighborhoods. It could be my longing for the return of the Chappelle Show, but man I enjoyed these ads, promos, hey, what the hell are these? They definitely have that feeling of general market agency pimping the hell out of black culture, humor, etc. Also I was tensing up with almost painful anticipation of the big sell, but it never comes.

If you can figure it out let me know.

http://www.getyourbasketballon.com https://sites.google.com/site/mayuradocs/PinIt.png