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Showing posts with label MLK. Show all posts
Showing posts with label MLK. Show all posts

Should MLK be commercialized?

While watching TV this weekend I saw a TV spot that reference a sale they were having over the MLK weekend. But they cleverly made reference to the holiday but never went so far as to call it a "MLK SALE." The company that did it is irrelevant in this instance, although I'm sure somebody or two raised out of their lazy-boy this weekend to pitch a cross side-eye at the 50 inch flat-screen.
Some companies like KMart jumped in with both barrels blazing  and offered up this lovely marketing assault below.
 That's right a sale! A full blown online sale... Is it wrong? Is it just in poor taste? Why is it different from President's Day Sales?

MLK sales have been growing in prominence for years and we've seen it only get tackier. I think it's about as tacky as a Gandhi White sale or a Mother Teresa buy one get one free promo personally. But it is really so wrong in scope of American capitalism? Is there a place commerce shouldn't go to promote itself?



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MLK: 2010


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MLK Jr. Posthumously Sides with the GOP

[Borrowed from Agency Spy]



Billboard ads can say the darndest things. A conservative group dubbed the Raging Elephants is sponsoring new outdoor signage that was unveiled in Houston over July 4th weekend which reads, "Martin Luther King Jr. Was a Republican!"

Led by Apostle Claver T. Kamaur-Imani, the group as expected is causing controversy in the neighborhood and getting into spats with community activists who argue that the late civil rights leader should be held above political affiliation. Kamaur-Imani, whose video promoting the billboard can be viewed here, is "leading America's 2nd emancipation" as the slogan says.

But community activist Quannell X argues, "The party of Tom Delay, the party of Rush Limbaugh, the party of Sean Hannity, the party of Michael Savage would not be the party of Dr. Martin Luther King, Junior!"

MLK's political leanings, though, were already heatedly discussed back in 2006, when the National Black Republican Association launched a radio ad that irked quite a few people.

While there apparently is no tangible proof of Martin Luther King's pro-GOP stance, the billboard has seemingly served its purpose by raising eyebrows and making one's highway commute a bit more interesting.


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Maybe MLK was a republican, maybe he was a klansmen, maybe he was water buffalo lodge member. It doesn't matter. He saw the light. He saw the truth, he spoke the truth into power. I would looooooooooooooooooooove for the republican party to follow the Kingian example! If this were anything more than a stunt I would be concerned, no happy. I would be happy if the GOP began to emulate the precepts of Doctor Martin Luther King. I would join today!!!
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MLK Dream Weekend









cred:
Erwin-Penland, a Hill Holliday Agency, Greenville, USA
Creative Director: Andy Mendelsohn
Art Director: Nate Osbourne
Copywriter: Aaron Johnston
Photographer: Joe Comick https://sites.google.com/site/mayuradocs/PinIt.png

MLK64





cred:
Ryan Hageman https://sites.google.com/site/mayuradocs/PinIt.png