Behind the Scenes with Mickey D's, WordSpit, Joya Bravo, & Dollar Van Demos

I really like the commercial (not shown above). But the agency only put the 'making of' on youtube (no vimeo either?) and not the actual commercial, go figure. I still don't get why some Black - multicultural shops refuse to put their work out in a more relevant 20-10 sorta way. Is it that bad? Afraid of public opinion? Hey you got a lil heat here (and it's very cold outside) you might wanna really pump this sh*t! Whatever, this is a good spot and could go on to be a great campaign. The agency dips into the hot phenomenon of the "Dollar Van Demos" Which has been delighting me for a minute and brings you one of their most unique talents/discoveries Joya Bravo. She's not just your average, run of the mill sistah singer, shaved tight fade to one side, rapper, songwriter, with a violin. Nope, she delivers lovely by the sonata.

They tie it in nicely with her fun throwback style of innocuous hip-hop from the fun and sporty era of the genre. The combination is as tasty as hot fries and a chocolate shake. It would be nice to see the focus more on this rare talent. But I still hope to see more of this work. By see I mean chance upon it on my TV screen as opposed to finding it through KMBA's crack research team (Google), who by the way will not find a bonus in their checks for this episode of where's Waldo's ad campaign. This spot is really herd to find! However, please keep mining this kind of urban gold UniWorld Burrell and share it witchya boy when you get a chance. 'Sall about the love of the black ads here. And I'm kinda diggin' this one.

P.S.

I think they want to drive people to the 365 Black site. Do people really hang out at corporate web sites? Maybe you're that dude/chick, see it here.

https://sites.google.com/site/mayuradocs/PinIt.png

365 Black.

Shaun over at Prostituted Thoughts says...

"Have you guys heard about 365 Black? McDonald new attempt to celebrate the being of African Americans. I am just discovering it with through the help of SteelCloset. Cas, one of there writers there talks about a "lack of tact." Well...to put it simply, I'm offended. I am well aware that McDonalds has a minority agency (if not multiple) that does some hardcore minority focused work. I gave them a pass for the ridiculousness that was the R&B Themed 10 Piece Nugget spot. I actually laughed with them. I looked the other way for the double fist pump. I said to myself, "If they think this is the way to Market to Minorities...good luck to them." But this 365 Black initiative rocks the boat a little too much in my opinion. Is that really Keith Sweat talking about sharing his love of Chicken McNuggets? Is the love of Chicken McNuggets what you mean when you say, We Are Deeply Rooted In the Community? Who cares if Laurie Anne Gibson, a dancer from a reality know best for sayin "BOOM-BOOM-CAT" and being fired by Diddy worked at McDonalds?"

"WHAT IS 365BLACK?

At McDonald's®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That's the idea behind 365Black.com. It's a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald's. Plus, you can also have a chance to win exciting once-in-a-lifetime opportunities. So make sure you visit often — you just might get inspired."

The ad above is a spoof. But this idea in general is a gross idea and it upsets all of my sensibilities. And I have alot of those things. And no, my sensibilities are not rooted deeply in the community of Chicken McNugget lovin.

Black-jacked entirely from Prostituted Thoughts

Now personally, I'm not offended by 365Black and when I first saw it years ago I thought it was a good concept. Let's hope they keep pushing it to be better and better. https://sites.google.com/site/mayuradocs/PinIt.png