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365 Black.



Shaun over at Prostituted Thoughts says...
"Have you guys heard about 365 Black? McDonald new attempt to celebrate the being of African Americans. I am just discovering it with through the help of SteelCloset. Cas, one of there writers there talks about a "lack of tact." Well...to put it simply, I'm offended. I am well aware that McDonalds has a minority agency (if not multiple) that does some hardcore minority focused work. I gave them a pass for the ridiculousness that was the R&B Themed 10 Piece Nugget spot. I actually laughed with them. I looked the other way for the double fist pump. I said to myself, "If they think this is the way to Market to Minorities...good luck to them." But this 365 Black initiative rocks the boat a little too much in my opinion. Is that really Keith Sweat talking about sharing his love of Chicken McNuggets? Is the love of Chicken McNuggets what you mean when you say, We Are Deeply Rooted In the Community? Who cares if Laurie Anne Gibson, a dancer from a reality know best for sayin "BOOM-BOOM-CAT" and being fired by Diddy worked at McDonalds?"




"WHAT IS 365BLACK?

At McDonald's®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That's the idea behind 365Black.com. It's a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald's. Plus, you can also have a chance to win exciting once-in-a-lifetime opportunities. So make sure you visit often — you just might get inspired."




The ad above is a spoof. But this idea in general is a gross idea and it upsets all of my sensibilities. And I have alot of those things. And no, my sensibilities are not rooted deeply in the community of Chicken McNugget lovin.

Black-jacked entirely from Prostituted Thoughts

Now personally, I'm not offended by 365Black and when I first saw it years ago I thought it was a good concept. Let's hope they keep pushing it to be better and better. https://sites.google.com/site/mayuradocs/PinIt.png

16 comments:

Anonymous said...

365 Black has been around for many years. It was launched through McDonald’s and Burrell. It’s the (stereo)typical attempt by advertisers to position themselves as progressive all year versus just during Black History Month and MLK Day. Budweiser has a similar effort. Allstate also does it via the contrived “Isn’t it time to take the Month out of Black History Month?” If these advertisers really wanted to show respect, they would properly fund the targeted advertising versus presenting these patronizing messages (which likely receive minimal budgets). Or just give Blacks free Chicken McNuggets.

Craig said...

That's real talk!

Anonymous said...

It’s all just a step beyond this

Isome said...

I used to work at McDonalds when I was 16 y/o. Is that why I'm not offended by the ad with the dancer who says she used to work there?

The rest of it does strike me as patronizing.

Anonymous said...

I personally find that this type of thing is detrimental to race relations. Just like the spoof ad. I wouldn't dream of posting a website like that and I am white, but seeing 365black makes me want to. It's not right. We are all people, of all races, lets start treating people like people, and not by their races. I did leave a comment on the McDonald's 365black website saying as much. I hope more people take a stand against this sort of bias. I've boycotted McDonald's before, I believe I will be again. Being a white female, I feel more descriminated against by blacks than they are being descriminated by whites. Why can't we just all treat each other for what we are? People.

Anonymous said...

dude take a pill...jeez.. yes its a little bizarre, but your spoof ad is a little over the top

Unknown said...

Just saw a McDonald's commercial about their new flavor battle. WOW OFFENSIVE.

Bee said...

I saw this ad or the first time earlier today. I'm white with a blended son. I was offended. Im not offended in the way that says McDonalds hates white people, but I'm offended that they would even dare to use such a name for their site. 365black? What is it supposed to mean? You are black all the time? All black all the time? I mean really. It's racially offensive, demeaning and cheap. Why not call it "celebrateblack.com"? Wouldn't that be better? I can't even think about the content of the site 'cause I can't get past the name. I can't decide which is worse, this or Moo Latte from Dairy Queen. How do people get paid to create this advertising crap?

Craig said...

Bee I think you're having an argument of semantics. 365 is just a 'slang' term like 24/7. After the insult for years of not being included in american history and being belittled in every other way this is just one attempt to offset the shortchanging of African American culture. It's been long noted and derided in the black community that black history month is the shortest month of the year and the history of the rest of the world is taught in school everyday of the school year.

Anonymous said...

This is EXACTLY why my family will NEVER step foot in another McDonalds again!

And now that I've found out that Anheuser-Busch is in the same thought process, I will NEVER purchase another Anheuser-Busch product again.

We've been avoiding the McDonalds locations in the New Orleans area for well over 8+ years (Pre-Hurricane Katrina) due to their constant Anti-White sentiments held by their Black employees AND managers. This website just proves what they think and act - Racism against Whites.

Let's get this out in the open right now: I've NEVER owned a slave. My family background is half Native American (Chitimacha) and half West German and NONE, I repeat - NONE of my family lineage has EVER owned a slave.

I don't owe the Black/African American community a single damn thing.

I'm truly tired of hearing them complain and moan about "Reparations" and how the "White Devils" are "keepin' them down". The ONLY person keeping your uneducated, illiterate, racist backsides down is YOURSELF. Stop blaming everyone else and take responsibility for your actions.

You want reparations? What the hell do you think Section 8 housing, Food Stamps, Welfare, WIC, Food for Families, Discounted Utilities, Free Uniforms and Supplies for school, and the rest were all created for? They were NOT created for the White population, nor were they created for the Asian, Native American, Hispanic/Latino, Middle Eastern, etc populations. They were created to appease the Black population. You've been given everything on a silver platter, yet you want MORE, MORE and MORE!

It's past time for Americans to say "ENOUGH!"

Anonymous said...

Yawn* at Anonymous: German/Native American above.

No one is asking for reparations here. Nor are they being racist against White people.

Hate to break the news to you, but White people benefit from Section 8 housing, Food Stamps, Welfare, WIC, Food for Families, Discounted Utilities, Free Uniforms and Supplies for school too. You're no better than anyone else.

Now be a good little German-Indian and go buy a Happy Meal. It just might put a smile on your racist face.

Anonymous said...

If we all Just stop eating this garbage they will disappear.

Do not enable them! Ever!

The heart of macdonalds is you

The consumer.

Anonymous said...

To the guy that yawns on a post. Please tell me, what are the percentages of the races that use welfare? How about this one 17% of Americas population is black. 50% of the prison population are blacks. Take responsibility for your own actions and rely only on yourself. All this type of advertising just reinforces separation. Look at Morgan Friedman's view on black history month, excellent point are made. Who knows you might change you narrow minded whites are responsible for all the black mans problems view. Remember you would still be in Africa if your own African tribes never sold you to the whites. Last time I checked Africa isn't doin so well.

Anonymous said...

What gets me is everywhere you look there are programs, scholarships, funding, and every aspect of special treatment towards blacks. But if any of those where directed to the white population it would be racist. Frankly its bs. Now I'm not racist one bit, my husband is black and myself white and even he agrees with this. If being treated equal is what you want for America then lets start by actually treating every ethnicity as EQUAL. It has been getting extremely out of hand in the last decade. And how about people stop using the color of there skin as a crutch. Blacks have more resources and help to better themselves but most don't bother then get upset at the country for the situation they have put themselves in. I'm sick of hearing it, take responsibility for your actions and stop blaming everyone else. Blacks are more racist then any other ethnicity in the United states but no one dares to say it. Lets keep letting them walk all over everyone else.

Anonymous said...

Blacks are not special. There ARE apart of the everyday history they are not writen out so why do they feel they need there own month is beyond me. If whites were to be given their own month I'm sure there would be an uprising. We EQUAL lets start acting like it. How about everyone stops asking for more, more, more from everyone else and start doing something for yourselves.

Anonymous said...

At least it wasn't kfc?