Gatorade: Woods of wisdom II & Behind the Scenes

This Gatorade must really allow for focus and endurance. Because TBWA is taking it intravenously. They must sit at their desk's with it on tap. These folks have done about thirty-eight spots for the sweet brightly colored human fuel. So based on the high quality of the work and the sheer number of commercials and marketing, you guys win I will drink it... daily. Gatorade works and so does TBWA. Guys, take a break.


Oh, by the way I will have my first interview here on KMBA with Jimmy Smith!!! That's right I'm starting with the big gun DA-DA!

Jimmy Smith call me. Jerry, have Jimmy call me would you? Don't make me call Lee Clow.

cred:
TBWA\Chiat\Day
ECD Rob Schwartz
group cd/copywriter Jimmy Smith
group cd/art director Jerry Gentile
associate cd/copywriter Robin Fitzgerald. https://sites.google.com/site/mayuradocs/PinIt.png

Gatorade: Woods of Wisdom

Here's the first ad in the new "Woods of Wisdom" campaign for Gatorade Tiger from TBWA\Chiat\Day, Los Angeles. The animated spot promotes the reformulated Gatorade Tiger Focus drink (which now contains theanine, which aids in concentration) and shows Woods as a kid learning to keep his mind from wandering on the links. He does this with the help of a wise old grizzly bear (who looks and sounds a lot like Woods' late father Earl) and a literal waterfall of Tiger Focus, which the boy eagerly slurps up. Samuel L. Jackson is among the voice talent for the campaign, and funk legend Bootsy Collins did the original music. This first spot also has a heavy Nike flavor, as Woods and the bear both sport Nike logos on their caps, and Tiger does the hacky-sack thing with the golf ball at the end—the same trick he made famous in the legendary 1999 Nike commercial.

—Posted by Tim Nudd

I'm sure these were done by my favorite psuedo-agency Jimmy&Jayanta, I'm still waiting for your call/email Jimmy Smith.


Stanky Legged from: Adfreak https://sites.google.com/site/mayuradocs/PinIt.png

Nike: Swing Portrait with Tiger Woods

... and everybody else's swing sucks. https://sites.google.com/site/mayuradocs/PinIt.png