The Zimbabwean Titanium Trillion Dollar Campaign (Must see)

The Zimbabwean newspaper, has been driven into exile for reporting on how the Mugabe regime has rigged elections, crushed the opposition, caused poverty, disease and the total collapse of the economy. And now, having been exiled, the regime has slapped a 55% luxury import duty on the paper (as if freedom of speech is a luxury) that makes it unaffordable for the average Zimbabwean. To get the paper into Zimbabwean hands, it needs to be subsidised, and our client can only do that by raising awareness, acquiring new customers and driving sales outside Zimbabwe.

This campaign won lots of chunky metal trinkets at Cannes this year.

**UPDATE**

Awards: Cannes Lions 2009 (Silver Lions) for Best Integrated Campaign Led by Direct Marketing, Cannes Lions 2009 (Grand Prix Campaign) for Outdoor, Cannes Lions 2009 (Gold Lion) for Use of Mixed Media, Cannes Lions 2009 (Gold Lion) for Publications & Media, Cannes Lions 2009 (Gold Lion) for Integrated.

cred:
Agency: TBWA\Hunt\Lascaris
Advertiser: The Zimbabwean Limited
Brand Name: The Zimbabwean
Johannesburg, South Africa

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Gatorade: Woods of Wisdom

Here's the first ad in the new "Woods of Wisdom" campaign for Gatorade Tiger from TBWA\Chiat\Day, Los Angeles. The animated spot promotes the reformulated Gatorade Tiger Focus drink (which now contains theanine, which aids in concentration) and shows Woods as a kid learning to keep his mind from wandering on the links. He does this with the help of a wise old grizzly bear (who looks and sounds a lot like Woods' late father Earl) and a literal waterfall of Tiger Focus, which the boy eagerly slurps up. Samuel L. Jackson is among the voice talent for the campaign, and funk legend Bootsy Collins did the original music. This first spot also has a heavy Nike flavor, as Woods and the bear both sport Nike logos on their caps, and Tiger does the hacky-sack thing with the golf ball at the end—the same trick he made famous in the legendary 1999 Nike commercial.

—Posted by Tim Nudd

I'm sure these were done by my favorite psuedo-agency Jimmy&Jayanta, I'm still waiting for your call/email Jimmy Smith.


Stanky Legged from: Adfreak https://sites.google.com/site/mayuradocs/PinIt.png