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The Zimbabwean Titanium Trillion Dollar Campaign (Must see)




The Zimbabwean newspaper, has been driven into exile for reporting on how the Mugabe regime has rigged elections, crushed the opposition, caused poverty, disease and the total collapse of the economy. And now, having been exiled, the regime has slapped a 55% luxury import duty on the paper (as if freedom of speech is a luxury) that makes it unaffordable for the average Zimbabwean. To get the paper into Zimbabwean hands, it needs to be subsidised, and our client can only do that by raising awareness, acquiring new customers and driving sales outside Zimbabwe.

This campaign won lots of chunky metal trinkets at Cannes this year.
**UPDATE**
Awards: Cannes Lions 2009 (Silver Lions) for Best Integrated Campaign Led by Direct Marketing, Cannes Lions 2009 (Grand Prix Campaign) for Outdoor, Cannes Lions 2009 (Gold Lion) for Use of Mixed Media, Cannes Lions 2009 (Gold Lion) for Publications & Media, Cannes Lions 2009 (Gold Lion) for Integrated.

cred:
Agency: TBWA\Hunt\Lascaris
Advertiser: The Zimbabwean Limited
Brand Name: The Zimbabwean
Johannesburg, South Africa
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