Kmart: AL Harrington Protege

KMart drops one of those cut-rate sneakers. Just in time for the economic crunch. Guess what I'll be showing up to the court in? I hope we can turn this economy around. BTW, I don't know what to say about this spot... I should watch it again. Hold on...


Um, yeah, uh what was I saying. The spot oh yeah, what had happen was...

OK. yeah, they did a commercial. It had graphics and stuff.




cred:
Draftfcb https://sites.google.com/site/mayuradocs/PinIt.png

Brantano: Most wanted brands

cred:
Leo Burnett, Dubai https://sites.google.com/site/mayuradocs/PinIt.png

Rainha Shoes

If you lived the 80's it's retro. If you were made in the 80's it's trendy. Nice graphic work for Rainha Shoes. I post a lot of sneakers. I need to expand my world view, maybe post about some socks or something.

cred:
Talent, Sao Paulo, Brazil. https://sites.google.com/site/mayuradocs/PinIt.png

Adidas, product as promotion

More and more branding becomes the tired ass buzz word of the day. Some products supersede that precept and become their own self fulfilling promotional prophecy. Adidas is one of those brands. They have unwittingly avoided the over exposure trap that Nike has waddled in for years. So much so that Nike has become (in the States at least) very reliant upon their advertising. Adidas has remained positioned at a space where they are still a pleasant surprise to see. The shoes still have a classic air that Nike's throwback "Dunks" can only seem to muster amongst it's fanatics.
It would be interesting to see another brand, like say a health and beauty brand inspire that same feeling of classic & nostalgic, with a modern twist. https://sites.google.com/site/mayuradocs/PinIt.png