G2: Kevin, Kerri, Candace

I almost have a new favorite agency. It's called Smith/Jenkins or J+S or something nutty like Funktion (you know how these agency types do it). You see these are a few more poignant examples of great work by the great team that features Jayanta Jenkins & Jimmy Smith. I'm certain the other members of the team are truly equally important and worked just as hard, but you know I gotta keep working this whole black angle. It's kinda my schtick. These guys are rocking this ad game. I must do a post about Jimmy exclusively. Yo Jimmy holla at ya boy! Me and Jimmy go waaay back (about 30 blog post ago, I mentioned him). Get at me Jim. There are kids out there googling you right now. You need to be centralized here at "Black-ad-ah-pedia." You have my number, right Jim??



cred:
TBWA\Chiat\Day, Los Angeles, USA

Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz

Group Creative Director: Jimmy Smith
Associate Creative Director: Jayanta Jenkins
Art Director: Brent Anderson
Copywriter: Steve Howard
Group Account Director: Brynn Bardacke
Management Supervisor: Jiah Choi
Account Executive: Adam Bersin
Art Buyer: Dogan Datillo
Photographer: Thierry Des Fontaines https://sites.google.com/site/mayuradocs/PinIt.png

G2: KG

Gatorade drops another "G" commercial, this one is for "G2". It shows an interesting contrast between the every-man and the life of a star athlete. Despite the epic cavern between the two, the agency manages to align the portly pool fellah with KG by narrowing the scope to their best intentions. Because they both "...have tried ... to be the best..."

I see little portly fellahs everywhere lacing up to hit the courts and throw back some G2.


Thanks Tammy Q! https://sites.google.com/site/mayuradocs/PinIt.png