Gatorade: Michael Jordan Series
To honor Michael Jordans induction into the Naismith Memorial Basketball Hall of Fame, Gatorade created the Jordan Series, a set of six limited-edition labels commemorating his legendary career. Gatorade then used over 14,000 bottles to re-create one of Jordans greatest G Moments.
cred:
The a-- kicking TBWA https://sites.google.com/site/mayuradocs/PinIt.png
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4 comments:
that is really awesome
The problem with this advert is that each Gatorade bottle aspires to be a rubber ball merrily cascading down San Francisco hills to the tune of José González's "Heartbeats".
But it comes nowhere near that mesmerizing, colorful epicness because they are just lying there. The drinks rely upon a helicopter and MTV-style editing to animate them which, sadly, isn't enough.
This would have made for a better poster.
Come on, Ego Trippin. You really are trippin. They took Gatorade bottles and created a Jordan art piece! You wished you would have thought of that. Stop drinking the haterade.
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