Headline: "BBDO is looking for some kick-ass creatives."
Now, if this guy were to walk through the door of any BBDO office... I'm just sayin'.
cred:
BBDO Dusseldorf, Germany
Creative Director: Toygar Bazarkaya
Art Directors: Jake Shaw, Sven Kösling
Copywriter: Anno Thenenbach
Photographer: Klaus Merz https://sites.google.com/site/mayuradocs/PinIt.png
6 comments:
I wonder what other people think...I think it has a early 2000's late '90s feel with the gangish finger gestures (although the model looks like he's really being careful to hold his fingers just so, so it doesn't look natural, which could be an interesting conversation piece). I'm bored by it honestly. The tattooed covered body seems really in, but for me it's overdone and looks faddish/follower-like now. Anyhow, I mean no disrespect to the people who worked on it, just my thoughts :)
I feel you Jennifer. It is dated, but I kinda like it. I think sometimes wax nostalgic about things remotely hip hop related. Even though this is more on the "gansta" side of the fence. For me that detailed and gritty style of photography draws me in. I like the edgyness, but dislike the greasyness is seems to imply.
i really like that the focal point are the subject's fingers, how they're lit up when everything else is in shadow. it seems to further emphasize the awkwardness of the pose.
i'm sort of curious about what they want us to join, especially since it's from germany and it's using imagery that reflect what we understand to be an American gangsta. but yea, i like it.
FG, It's an ad agency in Germany, I guess the are recruiting (like a gang). Funny they should use an American "ethnic gang" symbols when you think about how the advertising industry is not very diverse at all.
But I guess it's diversified when it's conveint.
faddish? hip hop related? i'm surprised these are the adjectives used to talk about this piece.
aside from the negative connotation attributed to gang recruiting, i wouldn't be interested in joining BBDO (as a woman of color) if this is a glimpse into their use of "minority culture" in their campaigns....and i use "minority culture" as loosely as possible, although more than a few view it as an accurate representation. aesthetically, there are some effective design solutions here, but i almost can't get past the first impression. and that first impression being, wtf?
but i love this post, as i love all of the posts on this blog. thanks for getting things churnning over here
Jo, hip-hop by proxy and faddishly late. But you know these folks are just jumping on something they may not know all that much about, hell I'm black and grew up in the projects and know very little about this gang stuff.
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