Sidewalk to the Catwalk: Homeless 2011 Fall/Winter Collection

New Ark Mission of India: Newspaper, Cardboard, Sacking

Ogilvy & Mather, Bangalore, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Neel Roy
Art Director: Siju RS
Photographer: Senthil Kumar
Producer: Mubina Vaziralli


1 comment:

Anonymous said...

This is quite touching. The children chosen for this campaign really do look wanting yet dignified. I do hope the ad is placed slap-bang on the fashion strips of Paris, London, NYC and L.A to perhaps remind people that whether 'pink is the new black', Miu Miu versus Prada and 'fake' against fur debates pale into insignificance where Homelessness due to poverty are concerned, not to mention the sweatshops and child labour. The fallout from the west's insatiable appetite for easy access fashion and nice objects is homelessness and poverty elsewhere.
I admit that this is a slightly simplistic rant but stand by it all the same.

This ad reminds me of GAP's styling and could really hit home with allot of people and their purses. Now, if only us self-serving consumers had telescopic eyesight and could actually read where to donate our pocket money we could save the youth and make poverty history.

Wishful thinker,

Lady London.