Hopefully David Banner's Gatorade Ad Helps More Ears 'Evolve'

by ill Mami @ Soulbounce
I have long been complaining about modern R&B's male singers not being something I'm used to. As in men who sound like men. Gruff, sometimes guttural, church-raised voices whose secular side can sometimes coax women out of underthings covering nether regions.All I'm saying is that I prefer Teddy Pendergrass' voice over Omarion's any day even though I like them both. Truth be told, I love Teddy more. Even though some people complained that David Banner's "Evolve" now being featured in this Gatorade commercial sounded too much like an old Negro spiritual--what's wrong with that?--I love the fact that Kermit Quinn from Blackstreet is singing like a man. The type of man's voice that I described above. While you likely have seen the commercial, be sure to peep the full-version of this song after the bounce.

by ill Craigy @ KMBA
I too have been complaining, complaining about the lack of great commercials and music locked up for a super great advertisement. I initially thought this was a golden oldie piece of music that was dug up from the time of flappers & prohibition, something about it made me wanna do the charleston (which I can do -- thank you very much). But to learn it was a fairly recent track by two outrageously talented artist as Mami so eloquently put it above. This is a match made in in funk's valhalla. This is a feel good spot and a really good effort on all parts, glad to see it. Score one for bring back the fun and the funk.

(l-l-l-long ass) creds:

TBWA\Chiat\Day, USA
Worldwide Creative Director: Lee Clow
Group Creative Director/Writer: Jimmy Smith
Personal Asst. to Mr Clow: Shaggy Beardsly
Personal Asst. to Mr Smith: Johnny Doboi
Creative Director/Art Director: Jayanta Jenkins
Crate carrier for Mr Jenkins: Alexander Nevermind
Best boy: Tommy Donuthin
Creative Director/Writer: Donna Lamar
Key Grip: Handel Notmuch
Digital AD: Jeremy Stabile
Executive Producer: Sarah Patterson
Senior Producer: Veronica Beach
Producer: Danielle Tarris
Associate Producer: Michael Gross
Assistant Producer: Matt Magsaysay
Group Planning Director: Scott Macmaster
Production Company: PYTKA
Director: Joe Pytka
Executive Producer: Tara Fitzpatrick
Producer: Vincent Joliet
DP: Joe Pytka
Production Designer: Rick Kofoed
Costume Design: Erica Rosenast, Bob Buck
NZ Production: Film Construction
Executive Producer: Ivan Barge
Producer: Jozsef Fityus
Music: Arranged, Producer and Written by David Banner
Editorial Company: Lost Planet
Executive Producer: Gary Ward
Producer: Bill Fortney
Editor: Hank Corwin
Editor: Max Koepke
Editor: Josh Schaeffer
Visual FX: The Mill, Los Angeles
Post Producer: Enca Kaul
VFX Shoot Supervisor:  Phil Crowe and Giles Cheetham
Lead Flame:  Billy Higgins
Flame Operator: Ant Walsh, Trent Shumway, Tara Demarco
Assists:  Gavin Camp, Christel Hazard, Lillian Staf, Steve Cokonis, Andy Bate
Sound design: Lime Studios
Executive Producer: Jessica Locke
Sound designer: Rohan Young
Mixer: Loren Silber
Assistant Mixer: Lindsey Alvarez
Stock Footage: Nickerson Research

1 comment:

Craig said...

Jen, I was happy to hear that DB did this. Dude is so under rated.