Pages

Showing posts with label clients. Show all posts
Showing posts with label clients. Show all posts

Facing your toughest design client


The following article is by Giulietta “Julie” Nardone of Fearless Design.
I read lots of freelance blog posts about handling difficult clients. They all seem to gloss over the most difficult client of all.
YOU.
The way you feel about yourself and your talent sets the tone for all your client interactions. Think of your clients as mirrors. If you complain they don’t treat you well it’s probably because you’ve taught them not to treat you well. If you complain they don’t pay you on time, it’s probably because you’ve taught them not to pay you on time. If you complain they expect you to do work you didn’t agree to, it’s probably because you’ve taught them give you work you didn’t agree to.
Most of us learn this wimpy behavior early in life and it gets reinforced as we march into adulthood. I was taught to defer to parents, teachers, lovers, bosses and government leaders. Rumor had it that if I stood up for myself something awful would happen – I’d get punished, dumped, fired or thrown in jail. Is it any surprise that I deferred to clients too?
When I toiled in a cubicle for a larger corporation, my submissive behavior appeared to be expected, applauded and rewarded. When I opened my own business, the same submissive behavior had me working like a dog for wages even a dog couldn’t live on.
It took quite a bit of mental strength training, but I finally told my toughest client – the wimpy me – to take a hike. This allowed my greatest client — the powerful me — to advocate on my behalf. Now I set and maintain clear boundaries and decide how I wish to be treated. The result? My clients get a more confident designer, a far better design product, and a partnership grounded in honesty rather than fear.
Some aspects of the working relationship bring out the wimpy you more than others.
https://sites.google.com/site/mayuradocs/PinIt.png

MKS MadCrazyLove & The Making Thereof



UniWorld gets it in with a surprisingly cinematic and sensual spot for the Lincoln MKS. There's actually room for a touch of levity in the story line. The long format works well here. It's a lovely car presented beautifully. (And right on cue, enter the ad guy.) I can't knock this ad. Lincoln should give UniWorld more money in the budget next year so they can explore more generous ideas in their marketing. But what I really love is the behind the scene stuff. I love the electricity of being on the set. Almost as much as I love concepting projects, almost as much as I love putting it all together. Much more than I love long meetings. Much more than I love long ass creative briefs (more than a page should be outlawed. More than three pages should be punishable by working for Diddy. More than five pages should be ratified by congress.) Keep it brief, that's all I'm sayin'.

Enjoy the behind the scenes vid...



And the ad is ssschmoking too.



cred:
UniWorld https://sites.google.com/site/mayuradocs/PinIt.png

How to be a good client


This was printed in Step Inside Design magazine by the agency Room 17. I absolutely love it. I don't know if I would have balls to present it to a client in this form... but maybe that explains a few whack projects. This gives me an impetus to be even more authentic with my clients in an effort to produce better work. Maybe I'll create my own version of this to present to clients. When it's ready I'll post it here. This is a good read. So read it already. https://sites.google.com/site/mayuradocs/PinIt.png