The Boomerang Effect II Changing the Advertising & Marketing Game in 60 Hours

The Boomerang Effect II

Changing the Advertising & Marketing Game in 60 Hours

Save The Date: March 11 - 13

#boomerangeffect 

 

The Boomerang Effect is a national social media experiment produced by collaborative partners,

SERVE 60™ and The Marcus Graham Project.

 

The 60-hour event combines elements of social media, traditional networking, diversity and volunteering/community service. 

For more information click the flyer about or visit: www.marcusgrahamproject.org/boomerangeffect/

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The Marcus Graham Project: The Origins

There is a great special report on Lincoln Stephens and the wonderful work he is doing with the Marcus Graham Project. See the entire piece here and watch as the future changes right beneath the industries feet at AdAge.

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The Marcus Graham Project: The Drum

The Marcus Graham Project (MGP) is a network with the intent strategically focused on building the next generation of leadership in the advertising & marketing industry thru mentorship & career development.

Show Topic: Rising From Adversity

Special Guest: Julius Dunn, Founder of the Adversi+y/One-Club program

Background: A survey of 44 professional forecasters by the National Association for Business Economics (NABE) found that 80 percent of economists surveyed believed that the economy was growing again, after four straight quarters of declines. In essence economists are saying that the worst recession since the Great Depression is over. Even the CEO of Google was quoted recently in Advertising Age as says the recession is behind us. The Drum will explore what this means for the advertising & marketing industry. We will host a dialogue to determine what this translates into for talent looking for work, agencies looking for new talent, as well as what marketers will or should do to come out of the economic slump. How can we get out in front, now that the recession is behind us?

Show Hosts: Jamil Buie (@Buie) - The Purveyor of Cool, Ralph Lee (@MadManRalph), Kenji Summers (@KenjiSummers)

Producers: Lincoln Steffens (@LincolnSteffens) and George 2.0 (@twopointoh)

Highlights from Last weeks show:

The Drum episode 1.mp3

Tune in 4 p.m.  CST to 5 p.m.

Dial in 646-378-0992

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The Marcus Graham Project deploys the future

L-R John Genius, MGProject team member Wes Medlock,
Brandon McEachern of Broccoli City and MGProject founder Lincoln Stephens

At a time when everyone is complaining about the lack of diversity in the advertising industry, one man is setting out to make real and enduring change. That man is Lincoln Stephens. If you don't know him, remember the name. While some shops with multi-million dollar budgets and some with billions of dollars are flailing around the issue of diversity this one man has brainstormed, charted, implemented, orchestrated, tutored, soldiered up and readied young minds for the modern day mind jungle that is advertising.

These are the real seeds of change. Just watching dude do this makes me feel like I gotta step up my game, we all do.

See more of how it's done here and take notes here. https://sites.google.com/site/mayuradocs/PinIt.png

Under The Influence: The New Reality in the Future of Advertising

THIS IS GOING TO BE THE HEAT! Keep an eye on the Marcus Graham Project...

You are cordially invited to a private celebration of the new school of culture creators, brand builders, thought leaders & social change agents entitled

Under The Influence: The New Reality in the Future of Advertising
Tuesday, April 28, 2009 | 7pm until 10pm
330 Ritch | 330 Ritch Street (San Francisco)

The event is the culminating event following a panel discussion on diversity & inclusion at the 4A's Leadership Conference, announcing the debut of the The Marcus Graham Project (MGP). The Marcus Graham project is an emerging network that is strategically focused on building the next generation of diverse leadership in the advertising, media, marketing and entertainment industry. The network will facilitate its initiatives thru mentorship, training & career development.

Held in association with Diversity in Media, Aquent, and a host of other industry relevant organizations, the event is hosted in conjunction with a local event, Pacific Standard Time, a cultural union of Left Coast artists, activists, and party people. The event is musically programmed by nationally renowned disc-jockey DJ SAKE1 and hosted in partnership with Souldeluxxe Snd, LLC, Ankh Marketing, Inc. and Local 1200.

Special guest DJ for the event will be Quannum Projects founder and legendary hip-hop artist Chief Xcel. Complimentary cocktails will be served, provided by Ty Ku Asian Wine & Spirits.

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