Guinness: Dark Side

"Every man has a dark side. Guinness"

Now, here is an interesting use of (half) Black face. I knew sooner or later someone would employ it in a less than offensive fashion. I'm only half pissed off by this... not really. These ads are really just a little boring. But what the hell do they mean by a "dark side"?!

comment quote:
so...we have half-blackface, paired with a very bright white half, with a caption reading "every man has a dark side." so we have the tired old pairing of black/dark/assumed bad and white/light/assumed good and pure.

and then we have the utter fail of language here with "dark side" being a direct reference to one half of the model's skin color, and the use of the word "man" paired with the use of female models, is particularly annoying. boring, yes. offensive on more than one level? hell yes.

guinness tastes like shit anyway. 


If your not afraid of brilliance & you're courageous enough to face 'fuzz therapy' please visit; FilthyGrandeur

cred:
BBDO Shanghai, China
Creative Directors: WF Leong, Andrew Lok, John So
Art Directors: Yohan Si, WF Leong
Copywriters: Andrew Lok, WF Leong
Illustrator: Edwin Ho
Photographer: Edwin Ho

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Hospital A.C. Camargo: Cigarette, Ashtray

“Cigarettes. Just looking at them makes you sick.”





cred:
Advertising Agency: JWT, Brazil
Creative Directors: Mario D’andrea, Roberto Fernandez
Copywriter: Christian Fontana
Art Director / Illustrator: Pedro Izique https://sites.google.com/site/mayuradocs/PinIt.png

Howie's Game Shack: Hunter

America's largest game centers.




cred:
Casanova Pendrill, Costa Mesa, USA
Executive Creative Director: Elias Weinstock
Creative Director: Claudio Vera
Art Director: Claudio Vera
Copywriter: Abel Gonzalez
Illustrator: Alex Rodriguez
Photographer: Estudio Sisso / Chouela
Digital retouch: Estudio Sisso / Chouela, Alex Rodriguez https://sites.google.com/site/mayuradocs/PinIt.png

Jornal do Commercio: 90 years of bringing You Closer to the News

Great concept, art direction and execution.



cred:
Gruponove Comunicação, Recife, Brazil
Creative Director: Fernando Lima
Art Directors: Gustavo Rêgo, Carlas Chagas
Copywriters: Leonardo Parnes, Aliwton Carvalho, Fernando Lima
Image retouching: Daniel Xavier
Photographer: JC image bank, Chico Barros https://sites.google.com/site/mayuradocs/PinIt.png