Sonntags Zeitung: US Election Campaign, Obama

cred:
Advico Young & Rubicam, Zürich, Switzerland
Creative Directors: Christian Bobst, ECD: Philipp Skrabal, Markus Gut
Art Directors: Lukas Wietlisbach, Christian Bobst
Copywriter: Martin Stulz
Photographer: Scheffold.Vizner https://sites.google.com/site/mayuradocs/PinIt.png

The Origin of the "O"

The role of graphic design, masterfully crafted and well maintained imagery play an unforgettable role in the Obama candidacy. There was quite a bit of speculation within the design community early on as to who created the the Obama logo. The cat's out of the bag now it was the design agency Sender LLC. This design has to be one of the most famous marks in recent history. It's sharp rise as the halcyon mark of our times is nothing short of brilliant. The logo took on a life of it's own. Even with the tight handed control of Obama's brand managers, the people couldn't get enough of the concept this elegant hoop embodied. The public exuberance, in stark contrast to the branding, led to an outpouring of unauthorized and even hand-crafted reproductions. In spite of the absence of graphic standards the logo was so well designed and it's symbolism so authentic it was never rendered unrecognizable or less potent. Even when done by a child, in crayon or on a donut.

That's some hellified branding!



More on the "O-thology" here.


cred:
Sender, LLC. https://sites.google.com/site/mayuradocs/PinIt.png

Pedigree: Obama

The timing of this ad is keen, the context is slightly askew. The brother told y'all he needs a hypoallergenic mutt. Not some hobo hound that's gonna have baby girl wheezin'. This dog is cute as hell but, just the look of him has me itchin' and sniffin'. I love dogs... mean it. (sniff)

cred:
Advertising Agency: Weber Shandwick Chicago & TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director / Art Director: Margaret Keene
Creative Director / Copyriter: Chris Adams
Photographer: Josh Withers https://sites.google.com/site/mayuradocs/PinIt.png

HOPE YOU VOTE

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