I like concepts. Every ad doesn't have to have one to be good but, they sure make ads, websites, blogs, marketing plans & even media placement more interesting and memorable.
Hey, nothing grows or sells by chance. https://sites.google.com/site/mayuradocs/PinIt.png
Gorgeous, palpable copy with delectable crisp visuals! This spot is hot... Yeah, spoken work has become hackneyed in television commercials, yep, it's been done for cars to cradles, you betcha, John McCain might put one out before that Nov. 4 ass whoopin' he's about to wear home to any one of them 14 palaces he's not claiming. But this brother with the lisp is getting it in! Plus, this spot, well, is just plain well done gosh darnit dontcha know. Well done. You're going to want to play this joint full screen!
cred:
Saatchi & Saatchi
Creative Director: Tim Hearn
Creative Team: Dave Govier, Levi Slavin https://sites.google.com/site/mayuradocs/PinIt.png
This is a job well done! For the audience this is mad crazy Mary J. love, I mean real love. Sanders did a great concept, smart copywriting, smooth editing & tight production! The music is doo-ope! Note the attention to detail of the "Marys" the facial expression really match the periods in here life. There's the introspective Mary, the youthful "Puff that's that knock- 411" Mary, dark days, bad attitude "I'm going down" Mary and at the helm is the accomplished Diva we all know and love today.
Martin looks over his shoulder as if to say... (You do the caption) cred: Advertising Agency: The Jupiter Drawing Room, South Africa Creative Directors: Graham Warsop, Michael Blore Art Directors: Liam Wielopolski, Joseph Makwela, Heath Geddes Copywriters: Gavin Stradi, Darren Kilfoil https://sites.google.com/site/mayuradocs/PinIt.png
Akademiks makes a soft sell that works. The AA market has a lot of stiff overly posed ads. Here Akademiks shows a great solution for advertising to what is considered a hard market. The Hip Hop consumer is usually portrayed as always rough and thuggish. This is a great "zag" solution when most advertisers would have done the usual ice grill expression or the fake ostentatious role. The model looks pensive and thoughtful, as if he really has a purpose. Good work by the company and their agency! https://sites.google.com/site/mayuradocs/PinIt.png
