Subtle sells

Akademiks makes a soft sell that works. The AA market has a lot of stiff overly posed ads. Here Akademiks shows a great solution for advertising to what is considered a hard market. The Hip Hop consumer is usually portrayed as always rough and thuggish. This is a great "zag" solution when most advertisers would have done the usual ice grill expression or the fake ostentatious role. The model looks pensive and thoughtful, as if he really has a purpose. Good work by the company and their agency!
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