Subaru annonces its "Fight Mediocrity" campaign to show how boring their brand is not. Pretty clever actually, submarine the standards and expectations of a fictitious brand that makes your snazzy new earthy crunchy mobile look fly as hell! It's sort of a "Position the pseudo-competition position" that transitions your own make-shift mission. I like it. The commercials are funny, soooooo, good job!
See more of less sexy here.
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1 comment:
Love the concept. Any idea how it's being marketed? Will these spots be running on TV? I think I'm in Subaru's demo, but I haven't seen anything yet.
As a car guy, I do wish Subaru would focus as much on design as they do on performance.
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