And now something for the Beige among us...

Subaru annonces its "Fight Mediocrity" campaign to show how boring their brand is not. Pretty clever actually, submarine the standards and expectations of a fictitious brand that makes your snazzy new earthy crunchy mobile look fly as hell! It's sort of a "Position the pseudo-competition position" that transitions your own make-shift mission. I like it. The commercials are funny, soooooo, good job!

See more of less sexy here.


1 comment:

Lee said...

Love the concept. Any idea how it's being marketed? Will these spots be running on TV? I think I'm in Subaru's demo, but I haven't seen anything yet.

As a car guy, I do wish Subaru would focus as much on design as they do on performance.