Subaru annonces its "Fight Mediocrity" campaign to show how boring their brand is not. Pretty clever actually, submarine the standards and expectations of a fictitious brand that makes your snazzy new earthy crunchy mobile look fly as hell! It's sort of a "Position the pseudo-competition position" that transitions your own make-shift mission. I like it. The commercials are funny, soooooo, good job!
See more of less sexy here.