Preparing to enter into the new season with some of the biggest sporting championships and even Ricky Rosay (aka Rick Ross), Nike and W + K launched a campaign focused on different sports in which the brand is blowing things up, which makes it appropriate to say " BOOM. "
Some of the greatest athletes and coaches from many different sports, including Adrian Peterson, Robinson Cano, Serena Williams, Manny Pacquiao, Bo Jackson and Nick Saban appear in this hilarious series of spots of 15 seconds, also featuring college teams and some celebrities. It's worth checking out. The production is the Smuggler and directed by Brian Beletic and effects from The Mill.
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4 comments:
Nike is like Apple in that even their mediocre stuff is better than just about everyone else in their category.
Nike ads have always inspired me to get up and play [tennis, basketball, football, run,...] These don't move me that way. BUT, they do a great job of reenforcing the hip factor associated w/the brand and marrying that with athletic excellence.
They also provide reassurance that I did the right thing dropping $140 on my new cross-trainers because, you know, Bo (the greatest multi-sport athlete of all time) is still wearing them.
Lee, Truer words were never spoken. This in some ways mediocre, a run of the mill teaser that is light years ahead of many.
Were you referring to their products or advertising?
i liked it but it was shorter than what I thought, and I didn't fully "get" what they had to say.
The last Nike thing that had me wanting to get up and run out of the house at full speed was their campaign for Sparq training sneakers. I loved that commercial! The "my fast is faster than your fast"
I was talking about their advertising. IMO Nike's product design is right up there w/Apple—but I don't think they match them on quality (though the last Mac I bought suggests some slippage on Apple's part).
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