Fantastic new autumn campaign of 2010 Converse, where the brand is a unique blend of the legends of basketball and skateboarding with urban culture and music.
Antoine Fuqua directed by award, known for big movies like Training Day, Tears of the Sun, King Arthur and The Bait, the film's campaign invites consumers to make part of the "The Procession," a movement alongside legends BasketballJulius "Dr. J "Erving, God Shammgod, Carlos Arroyo, Adrian" A-Butta "Walton, musician Jim Jones, the hip hop icon Doug E Fresh, Kenny Anderson skaters, Sammy Baca, Rune Glifberg, Eli Reed, among others.
In this mix of past and present, the brand celebrates the different cultures and connects authentically with the worlds of sport, music and anything that involves the culture street, knocking down any barriers between these worlds, while promoting new versions of his classic Star Chevron, along with the recent Star Player Evo. Very good!
Check below the beautiful video of the campaign, which extends through the website of Converse ( www.converse.com). The track is the song "Hello Operator" from always funky 'The White Stripes'.
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1 comment:
Beautifully shot, dope music, and stunning visuals! I love it!
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