With the World Cup (soccer) tournament coming this brand decided to focus and Africa and its people. This are the results? Make them look dumb and ridiculous
The videos show the struggle of so-called Bushmen, men who inhabit the Kalahari Desert (in Southern Africa) in search of water in one of the driest regions of the world.
cred:
Creativeland Asia
2 comments:
You didn't post the one with the swollen belly.
I don't know much about India, but considering this product is marketed and sold in India, I doubt there was much consideration given to global diversity or before they sent this campaign viral, that it may not go over too well in other regions. I doubt it will have much of an affect on sales either.
You forget to mention what's even worst:
1. That it copies the racist 1980s film, The Gods Must be Crazy, made initially for the entertainment of white audiences in Apartheid South Africa.
2. That some of the actors are made "more black"
3. they wearing kinky hairpieces
4. that the whole thing was filmed in Thailand.
http://bit.ly/ddwOgx
http://bit.ly/ddwOgx
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