Old Spice | Flex | Punch with UPDATE Mookie n 'Nem commentary
Has Terry lost his damn mind?
Is Old Spice advertising to kick ass lately?
And I have to ask; is this derogatory?
It made me laugh, but I'v been derided before for my drollness.
Mookie n 'Nem say...
Wieden + Kennedy dropped the ball on this one. Terry Crews is FUNNY. But Wieden made him out to be just foolish in these Old Spice ads. He's way too far over the top and the idea is simply not as smart as "The Man, Your Man." See it here: http://www.oldspice.com/videos/all/22/The_Man_Your_Man_Could_Smell_Like/
"The Man, Your Man" is sophisticated and hilarious. The Terry Crews stuff is simply wack and insulting. However, we aren't on Haterade. Wieden has done the impossible and made a tired ass brand (Old Spice) and company (Proctor & Gamble) relevant and cool, something neither has never, ever been! One bad campaign can't screw that up. NOW...two or three bad campaigns...Hmmm
Let's get back on track Wieden team. Mookie n 'Nem is pulling for ya!
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9 comments:
Dude, what the hell?
Funny, no?
Are young men really buying this? I seriously don't want to smell like my father!
Or the father from 'Everybody hates Chris" besides dude does look a lil' geazy in this commercials.
Ha! Building kick!
1st reaction, almost pissed myself watching these...funny. Then I thought about the women(and men) who will drool over Terry's shining pecs...Derogatory? Nah. Silly as hell, yes. This might have worked better with Mr. T, or even Chuck Norris perhaps since he is watching us right now.
Terry, get your checks man but yes, I'm seeing some zestiness in there too.
i wanted to be mad at these: i mean, big black (greasy) buck? in this day and age?
But there's something about Crews' delivery and deliberate camp that makes me giggle everytime i see these. the one where he jumps up from the bottom of the screen and booty-bumps the odor is so damn silly but funny at the same time.
So yes, another win for Wieden+Kennedy...wonder if it was the same team?
Old Spice is trying to revamp their old folks image. The commercial was silly but I'm sure it will push some units.
In my opinion it already was discussed.
Useful topic
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