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Jet magazine redesigns to get more readers on board

By Sandra Guy

JET magazine, billed by publisher Johnson Publishing Co. as “the world’s No. 1 African-American newsweekly,” is getting a new design, layout and logo in an effort to expand its content and appeal to a multigenerational readership.

The inaugural Feb. 15 issue, on newsstands Feb. 8, is described as “the most sweeping evolution of its iconic brand [JET] in the company’s history.”



The first redesigned issue (left) is described as “the most sweeping evolution of its iconic brand in the company’s history.”

“Given the evolving landscape for the media, we thought now is a good time to re-establish our standing in the industry,” Mira Lowe, JET’s editor in chief, said Tuesday. “We want to maintain our leadership position in the marketplace. … We’re looking to appeal to a broader audience, including younger readers as well as our core readers.”

JET has a nationwide circulation of 900,000 and a full-time editoria



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