Pepsi: The Logo is based on the the principles of the universe & life itself

Friend passed this along to me, thought I would pass on. Great stuff, for sure an interesting read and great chuckle. After looking over the document you may think of things like “this is how you make up crap for millions of dollars.” Make sure you download the pdf at the bottom of the page. Breathtaking.

peeped @:

I suspect this was done by designers to confound (other) designers. Sorta like an inner industry jokey joke.

**UPDATE** It has become a cottage industry to HATE on the new Pepsi logo! Damn, How does that feel. I know I've done some ugly isht before but wow!

Thanks Levalentino
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