A new teaser campaign about a new Nike product. This time it's the "Cortez Bros", two little CGI homies who look more than ready to delight us in some way. If they post it I'll keep you posted.
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7 comments:
this might be based on this.
http://www.youtube.com/watch?v=DE4qHy0RruA&feature=related
i heard they are trying to make the nine into a full length movie.
also sackboy from little big planet as well is a influence
those little guys are kinda creepy. but cute.
I see the "9" influence. I forgot about that flick. I saw the previews and never saw the entire film.
Hey everybody,
I definitely see the "9" as well as the "sack boy" influences...
It's a pretty good campaign especially since Nike is trying to refresh their sales model with customization and new products...it seems like they are getting killed by the custom sneaker biz even with the Nike ID stores (aimed at the entry level sneaker freak market).
The double whammy can be to shake off that association that the Cortez has with the growing Mexican and Mexican American gang culture...
...and this is why I come to your blog, lol. I don't watch TV, I watch TiVo so I miss a lot cool things. I saw that fatherhood one on here first! The super cute one with the dad cheerleading with his daughter? Loved it! Reminds me of someone I know but I can't think of his name....;-)
JB in the mf'in heezy! suuuuuup!!!
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