All the bases are covered.
Black model - Check
Psuedo-slang - Check
Aspirational - Check
He paid his bill - Check
He's getting his chill on - Check.
Is the ad missing anything? Could it be more... something? Hmmm? https://sites.google.com/site/mayuradocs/PinIt.png
8 comments:
Yes. This ad has covered it all. Love the simplicity. It's a fantastic spin on the "Black" ideology of what constitutes a "Baller"! In my opinion, he's "Ball'in, in control! Something that is attainable and very wise & practical. C.B., create a Kiss my black ads "moon man" Award of sorts to give to the outstanding ads we do like. Levalentino (a.k.a. J.W.)
Jim, You are totally on it and on point!
I have an awards jammy in the works. I need a few more judges. You down?
but did he tip correctly???
Hmmm? 20%?
the first line of copy is clumsy. seems like the comma is not needed.
and the obligatory use of the word "style" overdoes it.
I so agree with the word style! It appears in practically every ad I have ever done on the AA side of things! I wish I could blame it all on the client. Sometimes I will supplant copy with that very word to get concepts/copy approved. :(
Not really. There's nothing aboot it that would stop me while flipping through a mag.
There could've ben a stronger emotional connection, i guess.
Like picking up the tab for mom and pops... or his new white girlfriend.
Missing is he is picking up the tab - while on his way to CHURCH during his FAMILY REUNION (his matching tshirt is underneath). As he is walking out he passes a young person not unlike himself when he was on the grind/hustle/come up with a demo tape. He acknowledges him and the young man aspirationally looks at him with awe. If a TV execution, add a neo soul or smoothed out R&B beat and the gravely Black Male announcer everyone uses.
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