kiss my black ads: 'Undercovers' & 'The Event' give NBC two more Top 25 shows

Black households are turning to NBC this season for more than "Sunday Night Football." The former network of Bill Cosby is now offering broadcast TV's only new shows starring African-Americans in the leading roles. "Undercovers," an espionage drama featuring a black husband and wife team as agents, attracted 1.8 million black viewers to its Wednesday night debut and captured the No.7 spot on the Top 25. "The Event," starring Blair Underwood as the President of the United States, grabbed the curiosity of 1.1 million black viewers to debut at the No. 24 position.

Both new shows faced serious competition for black households in order to find their initial success. "Undercovers" went up against cable's Wednesday prime time block of "Meet the Browns," on TBS, while "The Event" had to face off against NFL football. Keeping black viewers interested will be critical since neither show made the week's Top 20 list of most popular shows with white viewers.

The week's most watched network title stayed with CBS, which had 14.3 million viewers for nine charted shows. ABC was second with 12.6 million for seven shows. NBC got 8.6 million to tune in five of its programs and beat Fox out for third place.

Nielsen logged 42.2 million viewers as the total watching the Top 25. That's a 35 percent increase in viewership over the previous week.

See the Top 25 Broadcast Shows in Black Households after the break

1	NBC SUNDAY NIGHT FOOTBALL	NBC	17.1	8.9	3,337
2	DANCING WITH THE STARS	ABC	13.7	6.4	2,424
3	DANCING W/STARS RESULTS	ABC	11.0	5.5	2,057
4	LAW AND ORDER:SVU	NBC	10.5	5.3	1,980
5	SUNDAY NIGHT NFL PRE-KICK	NBC	10.5	5.4	2,045
6	60 MINUTES	CBS	10.2	4.9	1,842
7	UNDERCOVERS	NBC	10.1	5.0	1,882
8	DETROIT 1-8-7	ABC	9.7	4.7	1,755
9	NCIS: LOS ANGELES 10P SP	CBS	9.5	4.8	1,794
10	NCIS: LOS ANGELES	CBS	9.4	4.6	1,732
11	GREY'S ANATOMY	ABC	9.2	4.7	1,763
12	DANCING W/STARS RESULT SP	ABC	9.0	4.3	1,611
13	FOOTBALL NT AMERICA PT 3	NBC	8.4	4.3	1,602
14	NCIS	CBS	8.3	4.2	1,575
15	DESPERATE HOUSEWIVES	ABC	8.3	4.2	1,590
16	FAMILY GUY	FOX	8.1	4.5	1,684
17	PRIVATE PRACTICE	ABC	7.7	3.8	1,445
18	CSI	CBS	7.2	3.3	1,257
19	UNDERCOVER BOSS	CBS	7.2	3.5	1,319
20	CLEVELAND	FOX	7.0	4.0	1,515
21	CRIMINAL MINDS	CBS	7.0	3.4	1,269
22	THE MENTALIST	CBS	6.8	3.2	1,205
23	BLUE BLOODS	CBS	6.7	3.2	1,204
24	THE EVENT	NBC	6.4	3.1	1,162
25	CSI: NY	CBS	6.4	3.2	1,186

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

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