McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be over night heroes in launching the nextWhopper Sacrifice Campaign or Ikea Facebook Campaign.
1 comment:
That DigitalBuzz person’s post reads like a Mickey D’s press release. Burger King and IKEA are light years ahead of Ronald McDonald because those brands have advertising agencies that are pushing in the digital space. Mickey D’s is still addicted to traditional advertising and traditional advertising agencies. And the PowerPoint presentation reads like something out of the 1990s – right down to the design.
Post a Comment