I've had the distinct honor of working with Mr. Yorker years ago at one of the most inventive shops I've ever worked for; nomenudum. The place was on fire. It was a dream job back in 2001 complete with funky loft, hip furnishing and brainy freaks who ate creative alive. Sitting next to Stanley daily at work is like sitting next to an advertising guru high on a mountain top. A place where you maybe came to seek knowledge with greedy ears and an unrequited heart. But your hungry little mind won't get the massive egotistical brain dumps you are normally burdened with from most people with more a few years in the business. No, this creative master is very economical with his words. Most often he's content to sit in complete silence as if the circus around him was less of a distraction and more of training ground for lesser gods. Oh, but when dude speaks... clarity follows. He has an encyclopedic recall of advertising and the discernment to wield it like a magician. Where most people with his knowledge would intimidate the newbies, this man can coddle with a word and edify with an idea. And like any true guru, his truth is still unfolding. As great as his work has been thus far, we have yet to see how his talent, skill and wisdom will help mold the future of advertising or whatever he bends it into next.I was actually just a general mass communications major at Florida State University but when I transferred to the University of Florida, I chose advertising within the school of Journalism and Communications. At Florida, we would take trips to New York with professors who introduced us to the industry and then I began to study trade publications like Advertising Age and became a fan of it.
