10 Things Marketers can Learn from a Multicultural Muppet

There's been a big uproar over this cute little muppet singing about her curly coif. It was in a word; Illuminating. Not only did it hit home for many, it also pierced hearts. I've read more than one story of women crying when they saw it. Heck there was even one particular comedic, but manly, guy who blogged about tears coming to his eyes when he saw this. I waited for a reference to onions or something in his eye, it never came. He, like most, were really moved by such a public and innocent declaration of hair. But in the black community it means so much more. Hair and appearance in general is very connected to self worth and value. Mainly because it's been the sole reason we have been often times and still are ostracized. The creator of this song/video is the white Head-Writer for Sesame Street named Joey Mazzarino, and it took even him by surprise. The fact of the matter is; He did it out of love. Not because Sesame Street ran out of ideas or the end of the year budget had to be spent. It was because his adopted black daughter was beginning to feel the subtle negative squeeze of being a person of color in America & most of the world. This powerful message cleverly disguised as a singing muppet has so much to say and many could heed it's lessons. Here are a few things marketers could learn about the "MultiCultural" market from this little song & infectiously cute dance:

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Nike Christmas with the MVPs

Continuing the campaign Most Valuable Puppets (MVPs), Nike Basketball is back, the brand now decided to bring versions featuring rappers KRS1 and Lupe Fiasco (giving one of Santa Claus, complete with reindeer and everything). To give it a Christmas rap, along with the already known characters of Kobe Bryant and LeBron James.

The campaign is created by Wieden + Kennedy in Portland.

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