Eminem is from Detroit and so are a lot of car makers. So Chrysler saw a natural fit in combining the hard core rap artist to represent their brand. I love the look and the feel of the spot. It's hands down the most ominous car spot ever made. Eminem just falls flat for me. Amid this deeply saturated piece of cinematography and pulsing Eminem track, the artist himself represents such a distraction. Em's always been a troubled figure and he looks a little twitchy here again. Once again, it's a beautiful spot, replete with the rich history of Detroit and Chrysler. But something about Em always leaves me nonplussed.