IMAGES USA selected as Black advertising agency for KFC
One question; Is this an agency of record assignment? Two question; will they do a better job than those Popeye's Annie the Chicken Queen joints? Atlanta-based multicultural marketing agency IMAGES USA has announced the addition of KFC, the world's most popular chicken restaurant chain, to its roster of brand partnerships. IMAGES USA will work with KFC to elevate the awareness of their primary African-American marketing effort, KFC Pride 360. "IMAGES USA proved to have a true understanding of the KFC brand and impressed us with their creative social media and marketing strategies," said Laurie Schalow, Senior Marketing Director, KFC. "We see them as a key partner to developing our initiatives and increasing awareness of KFC Pride 360 within the African-American community." "We're so pleased to welcome KFC to the IMAGES family," says IMAGES USA CEO and founder, Bob McNeil (pictured). "We look forward to the opportunity to get to know their brand and offer them solutions to help engage African-American consumers." IMAGES USA is a leading full-service multicultural marketing communications agency headquartered in Atlanta, Georgia. Founded in 1989 by Robert (Bob) McNeil, IMAGES offers marketing expertise to clients wanting to reach, motivate and influence African-American, Hispanic and Asian consumers. The agency's client roster includes Amtrak, Choice Hotels, Sara Lee, AARP, Glory Foods, International Speedway Corporation, Brown-Forman, Operation HOPE, and Scientific Games. The agency currently ranks No. 5 on Advertising Age's list of Top African American advertising agencies, No. 20 on Top Hispanic advertising agencies, and No. 286 on Top U.S. advertising agencies and has won over 100 creative honors. For more information on IMAGES USA, including award-winning work and recognitions, visitwww.imagesusa.net,www.multiculturalmarketing.com. Also follow IMAGES USA on Twitter.