Very nice new integrated campaign promoting the Chevrolet Silverado 2011 in the USA.Starring comedians Patrick Warburton and Craig Robinson, the campaign brings the characters Duramax and Allison, which bare the names and attributes in human versions, respectively, the new 4.5 V8 engine Duramax diesel and automatic transmission 6-speed Allison 1000, that come with the new vehicle.
The most interesting part is the rich content of the campaign. A series of commercials and videos, which can be viewed online through the site MaxandAl.com, along with an application called iPhone Truck Smack, the online game "Heavy Dut" and more going on social networks like Facebook, YouTube and Twitter.
cred:
Campbell-Ewald.
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