BO KNOWS NEGROS!
And what Bojangles knows is that black people can't make it through anything without a chicken break... hold on. Let me just finish off this two-piece combo I was downing when I saw this. *smack-umm-yum* OK, that's better, my keyboard is a lil greasy but none worse for the ware. One of the most heralded agencies around Boone-Oakley dropped this ad into the chicken grease and serves it up as a hot-crispy-mess! I can't say I don't understand the back slide from greatness, have you seen the floor in a chicken shack lately? But this same some does brilliant work that usually involves more mental elbow grease and less... well I won't go there again, I think you get the point. But what the hell? After a mad chicken dash the team dumps iced-tea on the coach? Or was that oil, someone said it was gravy? At any rate, it was a big bucket of wrong! Deep fried BS, I know I said no more chicken grease jokes, but I slipped.
This industry says it's moving to an all inclusive multi-cultural model, but we are far from there. Diversity Now Dammit!
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Thanks PF for hipping my to the hypocrisy https://sites.google.com/site/mayuradocs/PinIt.png
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4 comments:
smh, wow
To be fair, the entire campaign sucks!! I wasn't as offended because there are several with white people that aired first. This is simply bad work. Hell, what about the new McDonald's spot with the black woman DJ, more music and dancing from McDonald's and not a white face to be found. Let's not talk about the McRib spots.
Or the difference between the Toyota Avalon spots, the general market spots talked about the car, the black ones gave us cool music tracks! Is that all it takes to get us to buy a $40,000 car?!
This was a horrible spot but it was true to the campaign, all the spots are horrible.
Derek,
I might make a slightly different argument. First, it indicates the agency’s cultural cluelessness. If the campaign is consistent in terms of having people go crazy over the chicken, the agency should have realized it would take on a different level of offensiveness with Black characters. Second, it indicates the agency’s commercial cluelessness. If you visit the agency’s website, you’ll see their current reel is comprised of spots that appear to have been produced by staffers while they worked elsewhere. In other words, the agency does not have a lot of broadcast experience. Cultural cluelessness + Commercial cluelessness = Awful dogshit. That’s more than simply bad work, IMHO.
Wow, just went over to Agency Spy and saw all the comments attacking the blog writer for criticizing the spot. Apparently, there are lots of BooneOakley employees not too happy to see their work get trashed. Let’s hope those White guys don’t notice your blog.
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