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Top 10 global brands based on media value


Which brands won the most valuable press in the third quarter?

Here are the top 10, according to General Sentiment.

(The list is based on mentions in traditional and new media outlets and the positive vs. negative sentiments of those mentions. Those mentions are assigned a dollar value, which are noted.)

1. Apple - $1,489,558

2. Google - $925,976

3. Microsoft - $625,672

4. Yahoo - $433,107

5. Hewlett-Packard - $260,723

6. Intel - $253,174

7. eBay - $156,819

8. Oracle - $155,113

9. Nokia - $137,630

10. Ford - $130,833

To learn more about how General Sentiment determined these values, along with even more information on brands that won and lost big in terms of perception in the third quarter, you can download the full report here. (Requires registration, which takes about 5 seconds.)

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